Tag Archives ⇒ Google

No more Google in China

· Brandon Hann

I must say that I think this is great. To clarify, I think the business end of it sure looks grim, but what did China expect after forcing Google to censor it’s web search? For those of you that aren’t aware, China censors the country’s Internet access to block all “offending” subjects from entering their citizen’s computers. What the exact definition of “offending” may be is anyone’s guess, but all the standards are sure to apply.

All this is controlled by the People’s Republic of China (PRC) and in total, there are over 60 regulations just on the Internet, which not only includes content blocking, but also the monitoring of Internet usage directly into people’s homes. This is all accomplished by enforcing these regulations at the state-owned ISP level. According to Wikipedia, in December of 1997, these regulations were entered into law:

No unit or individual may use the Internet to create, replicate, retrieve, or transmit the following kinds of information:

  1. Inciting to resist or breaking the Constitution or laws or the implementation of administrative regulations;
  2. Inciting to overthrow the government or the socialist system;
  3. Inciting division of the country, harming national unification;
  4. Inciting hatred or discrimination among nationalities or harming the unity of the nationalities;
  5. Making falsehoods or distorting the truth, spreading rumors, destroying the order of society;
  6. Promoting feudal superstitions, sexually suggestive material, gambling, violence, murder;
  7. Terrorism or inciting others to criminal activity; openly insulting other people or distorting the truth to slander people;
  8. Injuring the reputation of state organs;
  9. Other activities against the Constitution, laws or administrative regulations.

Of course, nobody really wants to promote that kind of stuff, but the idea of a government controlling this content is disturbing to say the least. Imagine how many doors this can open (or close for that matter). It is said that China has the strictest laws about what kind of content can be seen in its country and because of this, they also have the largest number of journalists and cyber-dissidents in the world!

Google says, “no way”.

Google’s position stems from their will to keep the Internet free of censorship and to provide a freedom of self-expression and free speech environment for the whole world to enjoy. And frankly, they do a damn good job of it. At this time, it’s not completely official, but the plan is to be out of China by April 10th. Currently, Google is operating under the Google.cn domain name with censored search results and if the site does go dark, it may still be possible for Chinese web surfers to access Google through our Google.com domain–that is of course if the PRC doesn’t block all of Google entirely.

This is what the homepage of Google.cn appears like today:

Google.cn homepage on April 11th,

Let’s just hope this whole thing isn’t powerful enough to complete sever ties between our two countries.

::UPDATE:: Google.cn is now forwarding traffic to Google.com.hk (the Hong Kong Google) which was supposed to allow Chinese surfers to view uncensored search results, but it looks like it’s backfiring on them because China is till censoring Internet traffic at higher levels. I have a feeling this virtual war is going to be bad.

Google PageRank 101

· Brandon Hann

This is an introduction to PageRank–a ranking system used on Google and starting to be implemented on other major search engines.

To understand PageRank, you have to understand complex algorithms and the relationship from one website to the next. In my previous post, we discussed a meta tag called rel=nofollow which is used to control and shape PageRank “flow” from one site to another. Now, we’ll go over what PageRank is and why it’s important to make your website stand out above the rest.

PageRank was created by Google co-founder Larry Page and although the name is perfect for what it does, it was actually named after Larry and not a web page. It’s a patented system of assigning weighted values (PR0 through PR10) to a set of hyperlinked documents, or in other words, a website. It’s used to distinguish important websites from less important websites and as you would imagine, the higher your PageRank, the more valuable your site is.

Back in the old days, the success of a search engine was based solely on how many webpages it had in its index. The more sites you can list, the better your results. Today, however, there are just too many sites to manage and it seems that there are at least 100,000 websites for every topic you can imagine. On top of that, the majority of these sites all contain the exact same content. This is because everyone wants a piece of the pie when it comes to making money online, but nobody wants to work for it. Sounds like the real world!

So, Larry Page decided that a search engine shouldn’t be focused on how many sites they can list, but what kind of quality these sites have. Of course, just asking people would be foolish because everyone has a quality site, right? The PageRank feature is such a powerful scoring system and in my opinion it almost encourages development. As an example, my site is a PageRank 2 site and I’m striving to climb up that ranks by providing a 100% original content site and to get backlinks from higher PR sites.

Backlinks

A major part of the PR system is backlinking. This is simply when a website links to your site. The following diagram shows a series of websites. The smaller the circle, the lower the PR score. When a lot of sites link to one site, the circle becomes larger, thus a higher PR score. In the example, Site B has a high PR because a lot of other sites like its content and have linked to it. We’ll discuss Site C in just a bit.

Getting backlinks is not always as easy as it sounds. I can write a whole post on this alone-I just might! Mostly, backlinks come from visitors who view your site, like something on it and link to it from their own site. Alternatively, a lot of webmasters will scour the Internet asking other site owners to trade links with them. One thing to remember is 100 links from 100 PR0 sites is worth far less than 1 link from 1 PR6 site.

PageRank Value

Looking back at the diagram above, you’ll notice that Site C only has one backlink to it, but it’s bigger than Site E which has more incoming links. This is because the one link that Site C has is coming from a high ranking site (Site B). What has happened is because Site B “likes” Site C, it has allowed its own PageRank score to flow into Site C. Of course, Site B doesn’t actually give it’s points away, but it has just told Google that Site C is worth looking at. At first, it seems like this system can be a little unfair, but if you think about it, it really helps to keep quality sites at your fingertips.

When you search for something, you want it fast and you want it right, so how else would we determine which sites get placed at number 1?

There are many resources out there to explain PageRank in much more detail, but I wanted to get you some basic information to help you understand just how important it can be for your site. I will be creating guides on how to get backlinks and to increase your PR score in the near future.

What is the "rel=nofollow tag"?

· Brandon Hann

When it was introduced by Google, a lot of people were skeptical of it’s purpose. It is generally believed to have been created for the sole purpose of controlling how a website’s PageRank is shared among external links. As an example, if your website has a PageRank of 6, every external link you have on your site will get a piece of your high score, which means one link from you might be worth 10 times that of a single link from a PageRank 1 site.

Now, I don’t have all the numbers and nobody really knows for sure what the exact formula is, but that’s the general idea. Higher PageRank sites are considered “authorities” on their subject matter and are therefore granted with the ability to make other sites more important in terms of search rankings. The thought process behind this is that the high PageRank site is a legitimate site with actual, helpful information and in turn, they are rewarded for their quality contributions to the Internet. Google then realizes that if these site’s are going to link to someone else, they must be serious about it, so they allow the PageRank to “flow” to the next location.

What exactly is it?

The tag is used in a link such as this:

a href="https://www.ledfrog.com/links/" target="_blank" rel="nofollow">Click here.

It tells Google that this link can be followed (meaning the GoogleBot will go to that page and crawl everything there), but it does not have to take into account the PageRank score of the referring site. Other search engines take the meaning literally and do not even go to the site. I believe Ask.com is the only site that simply ignores the tag completely.

So, where does the rel=nofollow tag fit in? The first automated occurrence of this tag can be noticed on most blogs out there–more specifically, the comments section. It’s true, if you thought that by running around the Internet, posting comments on other blogs in hopes that all those website links were creating backlinks to your site, you were wrong (most of the time)!

There actually are two valid reasons for doing this to blog comments. The first one is obviously spam. I can’t even begin to tell you how much spam comments I get on my site each day and my site isn’t a high traffic site so far. Spammers in this sense will generate some very generic comments for a random posting on your blog and somewhere within the comment or attached to their name will be one or more external links. The second reason for doing this is that you might not want to be passing on your PageRank to sites that are completely unrelated to your site as this, in time, may actually cause your own score to go down.

My view on this is I don’t use the rel=nofollow tag on my post comments for two reasons. One, spammers don’t get through on my site. I use the Akismet plugin and it stops almost everything! When it doesn’t, the comment sits in queue and waits for my approval anyway, so what do I care? The second reason is that I feel when someone makes a comment on my site, they are taking the time to contribute an opinion of some sort and the sheer fact that they were even on my site usually means they run a blog that’s similar in content, so I give them some credit.

The rel=nofollow tag that was supposed to help with spam and the degradation of PageRank has now become a useful tool in the art of PageRank Sculpting. In the coming days, I’ll be going over more about PageRank and SEO tips to maintain control of your external links.

I recently found a blog post that discussed this topic more in depth, including a blurb about the opposite for no-follow called do-follow. If you want to read more about these tags, check out Jack Nguyen’s blog post.

How do you get links?

Getting those links that will pay out the oh-so-important “link juice” can be a difficult task. I wrote an article describing 10 ways to increase traffic to your blog and while these tips will most certainly pony up the links, one thing to remember is link building takes time. The normal way of doing this is a perfect balance of creating great content that other sites will link to automatically and getting out there and literally trading links.

However, there are services out there that can help you build your links. Professional link building services can save you the time and frustration of having to go out all over the Internet and round up links by yourself. They can also tailor linking campaigns specifically for your website–something that you may not have the time to do. This way you can guarantee that the links you’re getting aren’t simply random, unrelated websites.

Ultimately, as enough time passes by, the amount of links that your website obtains will grow. As long as you keep creating great content and providing services and information that people want, your site will grow as well.

What happens if a trademark becomes genericized?

· Brandon Hann

I was reading the article about Google™ getting denied on their trademark application for the name Nexus One. To quickly summarize the story, Google™ wanted to trademark the name Nexus Phone because of their new phone to be release, but apparently another company had already registered this name over a year ago.

The USPTO has denied the application and now we all await to see what happens. I don’t think Google™ will have any problems with this, but the whole story got me thinking about trademarks in general and the ensuing battles between stakeholders. More specifically, I started thinking about trademarks becoming genericized and what would happen to if Google™ simply became, google…

Genericizing is when the mainstream public starts using a trademark name as a generic word to describe a product or service. This usually happens by mistake, but it’s root cause stems from a company that has maybe done too great a job at marketing! Or maybe they just left a much larger impression on the public than previously expected.

Trademarks that can become genericized

To better define what I’m talking about, take the following list of brand names and ask yourself this question: Do I refer to every similar product by these names?

  • Kleenex® – The proper term for any facial tissue not made by Kleenex® is simply facial tissue.
  • Q-Tips® – Off brands are known as cotton swabs.
  • Xerox® – You didn’t make a “xerox” of something unless you did it on a Xerox® copy machine.
  • Adobe Photoshop® – People always attribute all photo editing as “photoshopping”, but this is incorrect. (Side note: I was reading an interesting page on Adobe’s own website outlining the proper usage of the term and all of their trademarks and it’s very specific.)
  • Band-Aid® – What else would you call it? That’s right, a bandage.
  • Blow Pop® – Not every sucker is one–just the ones made by Charms® which is now owned by Tootsie®.

I’m pretty sure you get the gist by now. So, what might happen if the brand name Google™ became a generic term for searching? If you really think about it, how many times a week do you tell someone to “google it” when they ask you something you don’t know? How many times a day even?!

I was watching an episode of the recently cancelled show, The Forgotten and in one of the scenes, they are searching Google™, but the logo was replaced with one of similar colors and simply titled ‘Web Search’. The rest of the page was google and it was clearly obvious. Ok fine, they didn’t want to pay for the use of the name, but…

In another scene, someone asks this woman how they got their information and she clearly says, “We googled it…” For anyone who knows anything about the trademarking process, you know that part of your responsibility as a trademark owner is to protect your brand and part of this protection is to ensure that it does not become a genericized term (as Adobe® outlines on their website above).

Trademarks that lost their trade value

To further clarify my point, here’s a list of some terms that were once valued trademarks:

  • Aspirin – Bayer® used to own this as one of their trademarks until it was declared generic.
  • Cellophane – Originally owned by DuPont®.
  • Dry ice – Believe it or not, the Dry Ice Corporation of America once owed this term!
  • Escalator – Once owned by the Otis Elevator Company.
  • Yo-Yo – Declared generic in 1965.
  • Laundromat – Once a proud brand, now a generic term for all coin-op laundry facilities.
  • Heroin – Another trademark taken from it’s original owner, Bayer®.

Whether these trademarks lost their “trade” value or not is open for debate, but what is clear is that each term has found it’s way into our very vocabulary. In fact, just looking at the list above, you may not have even known that these were once brand names.

All this talk about trademarks and losing them got me thinking about registering my own company name and logo for the sake of protection, but even then, nothing is guaranteed, right? At any rate, I bought a book on the subject and I must say, it has a wealth of information about all the ins and outs of trademarks and such. One of these days, I’ll actually get around to reading the step-by-step guide!

Ultimately, nobody can predict the future, but I ask again, what would the world be like if Google™ appeared in the dictionary without the capital G?

How to write perfect web page titles

· Brandon Hann

Ok, so perfect might be too strong of a word, but the point is that most people mistake the title of a particular web page to be the same as the main title of their site. Unless ALL of your web pages have exactly the same content on them, this is not the case.

I like to think of it like this. Let’s say you’re a book publisher called Ledfrog Publishing. You want to publish three books with these subjects: ‘making money online’, ‘how to play the game of soccer’ and ‘how to make a website’. Now you want to title them, so naturally you come up with “The Ultimate Guide to Making Money Online”, “Playing The Game of Fútbol” and “Create a Website in 10 Minutes”. These are all great titles because people would know exactly what they’re getting into just by looking at the cover. What you wouldn’t do is name them all “Ledfrog Publishing”, right?

If that came so naturally to you, then why are you making simple mistakes when naming your webpages?! I’m not yelling at you, but I am here to help! For the record, the reason people make these mistakes is because they think of their website as being one giant book and therefore, as long as they name the site correctly, every “page” within should follow a natural order.

Well this is true if everybody who came to your site stopped off at your homepage and then navigated through it page by page from there. However, I can almost bet that most of your traffic comes from a search engine and visitors likely found it by clicking on a keyword they searched for. What this means is that they landed at your site on some random “page in your book” and unless they click on something else, they are completely unaware of your site!

So instead of your site being a giant book, think of it as being the publisher and all the books are the web pages within. This will help you think of creative (and valuable) titles for each page.

I found a great guide online for creating titles and I wanted to summarize the process here. Remember that search engine optimization is extremely important to your site and it will dictate how much traffic you get.

What is a title?

Go to Google, do a search on anything you want and when you look at the results, you’ll see the blue titles that provide the text that’s closely related to your search. Try a few searches and even switch the keywords around a bit. You’ll notice that the results drastically change based on a few changes. This is because one site or another has written a title that better matches your search query. A title rests within the HTML code and is often overlooked by a web designer.

How do I write an effective title?

Read your page before you post it online. Read it twice if you have to. Start extracting keywords that summarize that page and write them down. You can even write down the most commonly used keywords. Once you have a nice list, start creating 60 character titles that match those keywords. Don’t just list them. As a helpful tool, search for high-ranking sites that have similar content and see how they’re naming their pages. You don’t want to copy them, but get an idea of the format.

Remember that you will be ranked for the words you use in your titles. If you start adding words like: about us, contact me, home, etc. you’re going to be ranked for those words first and not for the content of your site. This is another reason not to name every page the same as your site’s title.

Why do some sites consistantly rank high?

As with all other SEO tips, no one trick works alone. You need a combination of great titles, original content, good keywords, backlinks and regular updates to keep your site ranking high. As a result, some sites hit the nail on the head for more than one SEO category and that usually explains why they’re always at the top.

There’s really not much to it once you change your thought process on what a title’s function is and how it relates to your page. The goal is to show the usefulness of the page to Google and your visitors. The last tip I can give you is take a look at your titles and ask yourself if you would click on your own site if you saw it pop up on Google.

What is Google AdWords?

· Brandon Hann

Fair warning: this is an extreme beginner’s guide to AdWords! You can skip this one if you know what it is.

If you’re running a business, or if you’re following my blog, you’re getting into Internet marketing, you need to use AdWords! It certainly isn’t the only way to market your products, services and/or offers online, but it does allow you to compete for ad placement within Google and we all know how large Google is.

The operative word is “compete”. Another form of marketing is to place an ad on a well-known site that has large amounts of traffic coming to them, but they may charge upwards of $1000 for the monthly placement of your ad at the top of their page. There’s no competition and your ad shows everyday all day for the duration of your time slot. No competition for placement=large sum up front.

Another problem with this form of marketing is there’s no guarantee that those click-throughs are going to convert to sales on your site unless the site you chose has very targeted traffic that can relate to your site.

Who pays for these ads?

You do. Inside your account, you bid on keywords that people search for. As an example, your business is selling car parts. You bid $0.25 on the keyword “cheap car parts”. If your bid is the highest amount, your ad will appear at the very top search results page. So rather than battle it out with the thousands of other sites out there ranked high in search results, you can pay to get placed above them (and to the right side). These are the links you find under the Sponsored Results section.

Why bid for placement?

Ideally, you want your ads to be right in the face of web users searching for items that you’re promoting. There are two ways to do this on Google. First, build a high-quality site that has tons of links to it from other related sites and you’ll be ranked very high in the standard search results. Second, bid on keywords to put your ad right up top. The bidding process ensures that the thousands of businesses bidding for the keywords are ranked according to how much they’re willing to pay rather than at random.

Will my business revenue increase?

It should, but it may not. At this point, the toughest part of running a business is locking in sales. It’s easy to get people to call your number or visit your site, but what you do with them at this point is entirely up to you! When it comes to sending people to your website (or landing page), you have to “sell them” fast because if they don’t like what they see, they’ll move on faster than you can imagine.

How much should I spend?

Consider this answer to be part of your advertising budget. Once you have decided how much you’re willing to spend on advertising, this answer becomes clearer. AdWords allows you to set maximums on your account for things such as daily spending limit and bid amounts. Going back to our previous example, you can set up a $0.25 bid on “cheap car parts” and then add a maximum spendeture of $25 per day, so Google will keep showing your ads again and again until 100 clicks have been sent through ($25.00/0.25=100). This way, you can leverage your funds across many different keywords and be able to control your spending. I’ve known some local businesses to spend thousands per month on keywords.

My ad is at the top, but nobody is clicking…

Marketing can be tough and the market is tougher. You have to create stand-out ads so people will notice you and see a unique quality about your business. Think about if you were shopping for car parts. What kind of ads would you click on and what kind would you not click on? Utilize those thoughts and partner them with being concise and direct to create the best ad.

How do I get started?

Go over to Google and sign up! It’s free to join, but once you start adding money and running campaigns, you’ll be charged a $5 activation fee. Obviously, after that, you’ll be paying for the ads that you buy. Before you sign up, take a look around the Internet. A lot of times you’ll find promotional deals where you can get free money to put into your AdWords account.

What is Google AdSense?

· Brandon Hann

Fair warning: this is an extreme beginner’s guide to AdSense! You can skip this one if you know what it is.

Anybody and everybody who runs a website needs to sign up for Google AdSense. You’ve all seen the ads strewn across just about every site you’ve been to on the Internet, maybe you’ve clicked on them, maybe you just don’t even notice them.

It’s even possible that you’re under the impression that the people who run the site just put them there to try and offer you some pointless service or product in hopes that you’ll shell out tons of money. The reality is that these ads are not chosen by the webmaster and they do not make you pay large sums of money when you click on them.

The great thing about Google AdSense for both the webmaster and the company doing the advertising is that the ads are picked based on the content of the page you find them on. So as an example, if you’re reading a blog post about cars, the ads you’ll see are related in some way to cars. These can range from companies advertising car washes to car parts or to buying a car in general.

For visitors, this enhances the user experience in that they can view related offers, services, products and information based on the things they’re already looking into.

For webmasters, this enhances CTR (click-through ratio). What CTR simply means is how many times someone clicks on a link. Going back to our example about cars. If you posted a blog about cars and then manually inserted an ad about how to get a free trial of NetFlix, your visitors are less likely to click that ad because NetFlix has nothing to do with cars. This produces a lower CTR and that’s not a good thing when running advertisements.

Who pays for these ads?

Anybody wanting to advertise. Let’s say you sold car parts and you wanted an ad for your website to appear on search results and websites that are related to cars (and more specifically car parts). You would buy adspace from Google through another service called AdWords and you initiate a bid price for specific keywords. The bid price is how much you’re willing to pay for each time someone clicks on your ad. More on this in another post.

How much can I get paid?

This is a very large range that can be anything from $0.01 – infinity (technically) per click. The reason for this is that not every ad pays the same since not every keyword is worth as much to an advertiser. See more information on Google AdWords. So, you can paid every time someone clicks on an ad that’s displayed on your site. This money is then stored in your AdSense account until you reach a certain threshold and then Google sends you a check.

Are people really making thousands with AdSense?

Of course! However, these are people with websites that draw in many thousands of visitors. To give you an idea, take a sample CTR rate of 4%. This is a low rate, but for most sites, it’s considered normal. Applying some simple math assuming your site has 1000 unique visitors a month and you get about 40 click-throughs. If each click was worth $0.05, you just made $2.00! Of course, this number highly changes drastically based on how many clicks actually got counted, how much each ad cost, etc, etc. There are also many days when you don’t get any clicks. The most important thing to have on your site is traffic! Some websites have even written complete ebooks based on ways to increase you AdSense earnings. I read one in particular that helped me triple my returns in a matter of weeks.

How do I get started?

Simply go to Google and signup! It’s completely free to use AdSense and it does not cost anything to run it, but you do need a website to place your ads. Beyond that, you need content. Otherwise the ads won’t even show.

Is there anything else I should know?

AdSense revenue can now be earned through RSS feeds, search results, parked domains and mobile content. You can learn more about each of these when you sign up. In further guides on my site, I will explore these areas of interest.