Top 10 Must Follow Poker Tweeters

Receiving real-time updates from the Twitterverse

twitter-community-pokerThe micro blogging site Twitter has more than 1 million registered users according to PC Mag’s 2011 data. Athletes, even poker professionals, prefer connecting with their fans using this platform. If you’re a fan of poker and want to get in touch with the latest trend and updates from your favorite player(s), then we have a treat for you. Below, we’ll show you the biggest poker names to follow in the Twitterverse and learn why you need to hear them out.

  1. WSOP Official Account
    Get the latest news about the World Series of Poker tournament by following them on Twitter. They post updates about what’s trending in the game as well as exclusive news for famous WSOP players. The people responsible for maintaining this account also try their best to reply promptly to fans’ inquiries.
  2. Party Poker
    This company’s Twitter account made it to our list because it provides followers with the latest and exclusive news about promotions and tournaments online and live. They even have tweets featuring the newest videos and photographs about the poker world as well as their signed players.
  3. Poker News
    Follow @PokerNews to get live news and updates about what’s happening on the felt table. Their official account also gave fans a chance to Tweet-Chat with their favorite player during PokerNews Twitter Takeovers.
  4. Kara Scott
    Fans of TV personality and poker player Kara Scott can now send short messages to her directly using social media. Learn more about her interests and hobbies outside of the felt table by reading her tweets.
  5. Daniel Negreanu
    The most popular professional card player known on the micro blogging site as @RealKidPoker has more than 250,000 followers. He also shares useful information including his views about life, the latest happening in the game, and his newest Vlog entries.
  6. Joe Navarro
    A former FBI agent, @Navarrotell, Navarro tweets about the art of reading body language. It’s not just helpful to card enthusiasts, but also to those who are interested in the learning about the psychology behind the moves.
  7. Chad Allan Holloway
    Sports fans get your updates from the Senior News Editor of Poker News @ChadAHolloway. He talks about football team Miami Dolphins and even some bits of movie buzz.
  8. Phil Ivey
    Fans want to learn from one of the best players around. If you’re wondering about where to get tips and tricks of the game, follow Phil Ivey. He answers queries as well as share photos about everything under the sun.
  9. Phil Hellmuth
    Are you interested in learning the secrets of living a good life? Follow Mr. Hellmuth (@PhilHellmuth) and you’ll get an idea of how a big winner relaxes with his family and friends.
  10. Bill Rini
    Blogger, poker fan, and traveler Bill Rini (@BillRini) shares his insights about his hobbies, especially those that concern the felt table. Read his tweets and share in his enthusiasm as you tweet-chat with him about the facets of the game. – Video Responses To Life's Questions

In the NEVER-ENDING quest to socialize online, expand your reach as a blogger or to become an internet star, VYou brings together the desire to post videos online with that of providing opinions on everyday questions from everyday people.

The premise is simple…ask a question of someone and get a video response back and/or find questions already being asked and create your own video response. In either case, VYou is providing a large database of searchable answers to topics of interest. As a user of some other ‘answer’ sites like Yahoo! Answers or, I actually find this service to be pretty damn cool. While most of the questions I’ve watched so far seem to be merely opinions, there are a few people who consider themselves experts in various topics and do provide detailed responses.


Just like any respectable social networking platform out there, VYou offers the ability to follow other users, create status updates and link your account to Facebook and Twitter. However, the entire service is all about videos. This means that instead of posting savvy one-liner status updates to your wall, you’re actually posting videos. You can no longer hide behind your keyboard!

On a technical side, VYou is highly portable in that you can embed your videos and/or entire profile just about anywhere. There doesn’t appear to be an official WordPress plugin, but given that the videos are embedded using a simple iFrame, there really doesn’t need to be one. What’s really cool is that because these videos are short and to the point, you can embed them directly into your articles without having your visitors sit through any fluff or advertising. As an example, I’ve posted a video answer here for your viewing pleasure.

That’s pretty much it. 🙂

My Two Cents

I have yet to record my first video, but so far I like the idea of this site. As an example of a serious use of this site, I was thinking how cool would it be for politicians or other people with clout to be able to sit down and record a series of short video answers to questions that all us regular people send in. Google+ has Hangouts, but it can be a process to set everything up and even when it’s all live, you still only get 9 people max in the session.

Celebrities can use the service to reach out to their fans. While Twitter and Facebook offer ways to do the same, the video response is far more engaging than simple tweets and Wall updates.

MyMagic+ by Disney – New Brand Loyalty and Sales Generating Bracelet

Anyone familiar with the experience of visiting a Disney park will tell you that a lot of the day’s fun will be sucked up by having to stand in lines to do (and buy) just about anything. On top of all that, if you’re traveling to your destination, you must plan well in advance to ensure you have everything in place: a booked hotel room, the tickets are purchased, spending money is set aside, food and snack budgets generated, etc.

Once you’re there, you also have to plan your day(s) so you can see and do everything you want. Over the years, Disney has been great at providing the latest and greatest in technology and service aimed at enhancing and speeding up processes at their theme parks. At Walt Disney World in Florida, they have streamlined almost everything by creating somewhat of a miniature community just for their guests. But even with transportation between parks, passes that get you into every theme park, FastPass on select rides and even Disney currency, they are still going a step further.

MyMagic+By spring of this year, Disney park-goers will be able to handle many of the mundane transactions using only a fancy wristband. On paper, this sounds amazing. Imagine not having to wait in line to buy tickets. Imagine never having to get a physical FastPass again. Imagine never having to remember you room key. In fact, with the new MyMagic+ system, you wouldn’t even need to remember to bring your money! All of you personal information is stored on this bracelet and can be accessed simply by tapping it to the ticket machine, cash register, FastPass dispenser and your hotel room.

Amazing it might be, but scary it is as well. It’s bad enough losing a cell phone loaded to the brim with personal information, contacts, emails, photos and more, but now we have to worry about losing our little magic bracelet too? Disney claims they are aware of the privacy concerns and has stated they have measures in place to not only protect that privacy from prying eyes, but also to restrict it from Disney itself. For example, one of the features would allow children’s names and basic information such as a birthday to be encoded into the wristband allowing character meetings to be far more personal than ever before, but parents can opt out of this feature. No longer would Snow White have to ask for a name…she can now receive this information via the wristband. I’m assuming this would still have to be voiced to her by another cast member through an earpiece or something, but the kids will be amazed nonetheless.

Right now, this technology is being brought only to Walt Disney World, but if proven successful, will no doubt be in every Disney theme park worldwide. From there, it should move to just about every other theme park as well. Disney is at the helm of the theme park industry bringing in some $12.9 billion annually and any change they make in the way they do business is sure to change the way others do it as well.

It’s no secret in business that knowing what your consumers want and need is the main ingredient of success, however many consumers don’t offer this information up freely or some businesses never ask. At Disneyland here in California, exiting guests can always expect to see those iPad-holding cast members asking all sorts of mundane questions such as, “How many rides did you go on today?” While they seem irrelevant to us, Disney uses this information to find out how guests are using their parks. With the MyMagic+ system in place, they no longer have to ask…the bracelets will be able to tell them EVERYTHING. Much if this information is likely going to be anonymous—things like how long you waited in line for rides, how often you stopped to take a break and how many churros you ate are not required to be linked to any specific person, but the question will always be in people’s minds…how much of my personal information is out there?

Disney says the bands themselves do not contain any personal info. So it seems that the band would be just a unique identifier that connects to the system and then retrieves info as needed. They went on to say that a pin number would be required for purchases over $50 and the bands could also be deactivated by a cast member or via the smartphone app should one become lost. These features should ease the minds of those who fear the loss of theft of such a device.

For as many fears that this technology brings to light, there are just as many pleasantries. Disney plans to eliminate the turnstiles at the front gates because you would only need to tap your wristband on a small pole when walking in. They can remove the FastPass system entirely and move it to the smartphone app so you can reserve a FastPass at any time. They can alter their workforce to be more efficient during busy times, while saving money when it’s slow.

My Two Cents

As a well-versed Disney Annual Passholder, I can say the benefits from this system will trickle down to everyone. While it won’t reduce the amount of people still in the parks, it will allow me to customize my day around the crowds. In time, I hope that Disney will use the statistical data from this system to better inform all guests of the best times to do things as well is NOT to do things. I also imagine that MyMagic+ will be able to generate almost perfect wait times for the signs at the beginning of each ride.

I’m an advocate of protecting personal information, but I’m also a huge fan of streamlining processes. If Disney can uphold their end of the bargain by protecting customer data, this could be the biggest shift in business Disney parks have ever seen! There’s not mention if the bracelets are going to be re-usable or just a crappy throw-away device, but I can bet that Annual Passholders would be able to buy a more permanent solution…perhaps even some custom design that can be personalized and possibly even fashionable. We already carry our passes on us anyway…we might as well put it on our arm, right?!

We have yet to see what a full implementation of this system looks like, but so far it looks like a good move on Disney’s part.

Assassin's Creed: A Hit Across Platforms

The third title in the acclaimed Assassin’s Creed series came out last month and set the gaming world alight. Whether they pre-ordered Assassins Creed 3 online or set up camp outside high street retailers waiting for the opening-day release of the new title, fans around the globe eagerly snapped the game up. Critics raved about the hot new title, which looks set to be remembered as a classic for generations to come.

Assassin's Creed 3The series has proven itself a genuine multi-platform hit, with releases stretching across a vast range of machines from the PlayStation 3 to the Nintendo DS and a set of spin-offs accompanying the core titles in the series. As the franchise leaps from one format to another the Assassin’s Creed games tailor themselves for their new homes, each of them making the best use of their platform. As we live in a multi-format world it is vital that series such as Assassin’s Creed adapt in this manner to give players the best experience for their money.

But Ubisoft, the developers of the games, are not resting on their laurels. The company is looking to expand the Assassin’s Creed series in bold new directions, and the upcoming game Assassin’s Creed: Utopia serves as a great example of the franchise’s possible evolution. The game will be released on mobile platforms such as Android and iPhone and is set to boast a new story designed to lead into the narrative of Assassin’s Creed 3.

What will be next for the ever-expanding Assassin’s Creed series? Doubtless the developers have many more surprises and innovations up their sleeves. As the franchise develops it looks as though many more classics will be waiting in the wings, and many more platforms will have Assassin’s Creed masterpieces to call their own. The future looks bright indeed.

OUYA – A revolutionary new gaming console running Android

They say ideas come from having passion. If that’s true, then maybe great ideas come from having a dream. So what happens when a group of video game developers have a dream that one day, independent game developers could break free from the limitations of developing mobile games and actually create awesome console games?

OUYA happens.[pullquote position=”right”]“Deep down, you know your best gaming memories happened in the living room.”[/pullquote]


The console market is about to be rocked to its core. In today’s gaming world, creating an epic game requires the budget of a number one Hollywood action flick. To top it off, game developers are bound by licensing agreements, limited software capabilities and restrictions on creativity. In other words, the console gaming industry is ruled by the likes of Sony, Microsoft and Nintendo and there is no sign of them loosening their grip any time soon.

And then there’s mobile gaming. Smartphones and tablets have taken the world by storm and the gaming industry has responded well by making thousands of games that require no more than your thumbs to play. More importantly, mobile gaming has opened the doors for many independent game developers to get their games into the user’s hands—literally.

The people behind OUYA believe that while mobile gaming is a force to be reckoned with, the console market is still the leader in producing high-quality games. Their main philosophy is that there’s something special about playing video games on the “big
screen” at home.

“Deep down, you know your best gaming memories happened in the living room.” That statement struck a chord with me because it’s true. Mobile games are nice and fun to play when you’re on the subway or bus heading to work…or maybe when you’re waiting in a 3-hour line at your favorite theme park. But I still believe that true gaming comes in the form of a powerful machine hooked up to a nice big television where all of your friends can watch you play and even join in.

OUYA is a console gaming system that is powered by Android. The concept set out to bring the current mobile gaming business model to the living room. Game developers can bypass the typical roadblocks of bringing a game to market by using OUYA’s open design. Every OUYA console is a dev kit ready to be cracked open and explored to the hilt. OUYA founder, Julie Uhrman welcomes hackers to “tweak the box and make it their own” while also reminding us that game creation shouldn’t rest only in the hands of big industry players.

Hashbang GamesOne such example is a small-time game developing company called Hashbang Games. Originally, they set out to make games for mobile platforms given the fact that they are a small outfit without the ability to financially create and release a game on a major gaming console. Thanks to OUYA, Hashbang Games can now bring their titles to the living room.

Their latest game, Orbital Blaster was originally set to debut only on Android tablets and phones as well as on the iOS platform, but now they can add a full-scale console system to the mix. The game features the player as commander of a spaceship and its crew lost beyond their home galaxy. While trying to return home, they are faced with enemies of all kinds. Using a variety of weapons and special power ups, you must fight your way through the onslaught of spacecraft seeking to destroy you. While this game will undoubtedly be visually captivating on the small screen, imagine how amazing it will look on your big screen! Because of OUYA, this thought will become a reality.'s Creator Kim Dotcom is Imprisoned

A man known as Kim Dotcom (real name, Kim Schmitz) is a 38-year old computer programmer that is best known for creating one of the most popular downloading websites in the world. operated as a one-click hosting service that allowed users to upload files for sharing worldwide. Unfortunately, the majority of the files available were pirated software, music and movies. On January 20th, 2012, Kim Dotcom was arrested on copyright infringement charges in New Zealand. Today, he was imprisoned and denied bail due to being an extreme flight risk.

Anyone who has ever downloaded something illegal has probably used Megaupload at some point. The service provided storage space online for small fee. Uploaders would store bootlegged movies, music, tv shows, ebooks, software, games and anything else under the sun. The links to this content would then be mass-distributed to the world via websites that offered little to no value to the web community and were usually plastered with seemingly endless advertisements. As a downloader, you could take anything your heart desired. Where Megaupload made its real money was by providing “faster” download services for a fee. As a free user, you were limited to a small number of downloads per day, but most importantly your maximum speed was capped.

Megaupload Stats

Being number one in anything can be difficult, but being number 1 on the Internet (and staying there) can be next to impossible. Although never reached the coveted rank of the number one visited website in the world, shows that at one point it was the 13th most visited website. Currently it rests at 74. In short time, it will likely fall off the face of the Internet faster than it took me to write that.

At one point or another, this is what Megaupload was pulling down:

  • Unique visitors: 81 million
  • Pageviews: > 1 billion
  • Visitors per day: 50 million
  • Daily reach: 4%
  • Members: 180 million

It was also estimated that at its peak, Megaupload was responsible for over 4% of all Internet traffic! Not bad for a website started in 2005. Among the other sites that Megaupload Limited operated were websites for videos (, photos ( and porn ( All have currently been shut down and now display the infamous FBI anti-piracy logo:

FBI seized website

The Seizure

All the websites and domains associated with Megaupload were seized by the Megaupload Indictmentgovernment a few days ago and as you can plainly see, when you access any of these sites, you are greeted with a friendly reminder that they no longer exist. The charges laid out to Kim Dotcom and Megaupload Limited stem from years of pirating anything digital. While sites like YouTube have solved similar legal issues by installing teams of people with the sole purpose of finding and removing copyrighted videos, Megaupload has allowed its users to upload and share anything and everything.

As a result, New Zealand Police arrested Kim Dotcom and three other Megaupload executives in Auckland on January 20th. The FBI has requested that these four individuals be extradited to the United States. Kim Dotcom was denied bail for fear that if he made it to Germany he would escape extradition.

The indictment indicated that Megaupload differed from other online storage business in a number of ways, in that Megaupload relied heavily on users to download files rather than actually store anything. This was because the vast majority of users did not pay for the service, thereby making Megaupload rely on advertising dollars from ads shown to free downloaders.

The Future

Once this guy gets his sentence, I’m sure the domain and all the business assets (what’s left after the seizure) will be sold off to some other corporation so they can breath life back into the brand. And just like Napster, they will attempt to take the “legal” approach to file sharing. However, the damage is likely done. Those of us who have used it will miss its free and open business model, while those of you who will discover it for the first time in whatever new light is shined on it will never know how great it used to be.

My Two Cents

Kim Dotcom was able to use his business-savvy skills and computer knowledge to create one of the largest file-sharing networks of all time. I remember using the site a few times and always had that first thought of “Why didn’t I think of this?!”, but as I thought more about it, I kept asking myself how websites like Megaupload can exist when it’s crystal clear about what its purpose is—to provide copyrighted material to the world free of charge.

I was reading an article on Yahoo! about Kim Dotcom being arrested and someone left a very interesting comment that I just had to share:

Megaupload was shut down, WITHOUT the need for PIPA or SOPA… Imagine that, the copyright holders using the legal system and EXISTING LAW to bust pirates instead of censoring the internet…

It brings up a very good point and it’s the exact reason I have been so against PIPA and SOPA ever since the new legislation was introduced. The idea that we need more and more laws to combat a problem like this is ridiculous. We have what we need to prosecute people like this and the take-down of the entire Megaupload network is proof that this process works…even in other countries.

PirateBay Founders To Start New File Sharing Service – Legally?

Two of PirateBay founders have started a new file sharing service called BayFiles. The name is a fitting reminder of just where these guys came from, but according to details about how the service works, it will not operate like PirateBay—in other words, BayFiles will operate legally. Despite this claim, some still believe they are operating in a gray area plagued with many problems.

As opposed to PirateBay, among other illegal file sharing services, BayFiles intends to run its service much like MegaUpload or RapidShare in that users can upload whatever files they want, obtain a “private” link and be able to share this link with their friends. What makes this different is that at no time will anyone be able to search a database looking for files and then download to their heart’s content.

However, sharing links with friends is a loosely restricted process. Of course BayFiles is reducing a great deal of copyright infringement, but just like with MegaUpload and RapidShare, who’s going to stop someone from posting the “private” link on the Internet?! Once that happens, how long will it take for an influx of copyright infringers to disseminate the content?

It looks like BayFiles has the answer to these questions. They say that they are geared up for the takedown of any infringing content that’s reported to them by copyright holders. The catch is that since users are not able to search endlessly for files they want, copyright holders can’t either. This means that copyright holders would either have to get lucky by stumbling across their illegally shared content out on the Internet or they will have to actively search for it themselves through other search sources like Google.

A beast of this nature would never hold up against U.S. copyright laws, so instead BayFiles is being run out of Hong Kong. Since their terms indicate that they do not tolerate the uploading of copyright-protected content, BayFiles will be able to bypass any copyright laws provided that they follow through with removing the infringing content. This way they can claim that they had no prior knowledge of these files being made available to the public.

The service has both a free and paid options, with paying subscribers being able to upload and download without any limitations on size and speed. The monthly price is €5 which equates to just over $7.

My two cents

As mentioned, this service will be near impossible to monitor for infringing material, but the silver lining could be that if users can’t search for stuff, then maybe your stolen content won’t reach that far into cyberspace. On the other hand, if it spreads like wildfire, then you’re likely to get wind of it just as fast as anyone else.

Either way, there may never be a final solution to stopping digital piracy because there are just too many ways to get stuff these days. So unless all of the countries adopt similar laws regarding copyright policies and then begin to pursue violators, then we’re sure to see more and more avenues leading to stolen materials opening in the future. I’m sure even if BayFiles fails, they’ll be 5 more startups ready to fill the void.

Cable TV Industry Losing Record Numbers of Subscribers

For years, the amount of time I spend watching tv has dramatically been decreased to practically nothing. Aside from a few number of shows that I still enjoy, there’s nothing really exciting on. However, this article is not about the quality of tv—it’s about the alternative choices.

In my current house, there are six televisions all set up with boxes from AT&T UVerse. I don’t get into the downsides of AT&T UVerse here, but let’s just say being able to only watch 4 different channels at any one time across all 6 boxes is an outright crime! The worst part about this is that when that 5th person wants to come on and view a different channel, he or she has the ability to either watch one of the 4 channels being viewed or kick off the newest person to turn on their tv! Sorry, I said I wasn’t going to get into it, so let’s move on!

According to the Associated Press, eight of the nine major subscription-TV providers have lost 195,700 subscribers between April and June of this year. This group provides TV services to about 70% of the country, so these numbers equate to 0.2 percent of their 83.2 million customers. This might not seem like a lot, but if this trend continues, who knows what may happen.

Actually I have some theories on that! First of all, why are people leaving their tv services? One major contributor to this downsizing is the economy. Naturally, when times are tough and unemployment rates are high, people begin to trim expenditures where they can afford to. “Afford” in this case means where people are willing to let go of some luxuries. For some reason, they’d rather eat than to watch tv.

In the last few years, Verizon, AT&T and DirecTv have all been ‘stealing’ customers away from the big cable companies like Time Warner and Cox which would explain for their continued losses year after year, but now all of these companies are starting to feel the burn. Another contributing factor in the losses is assumed to be Internet video sites. More and more younger people are getting their entertainment fix on sites like YouTube, Hulu and Netflix. In the case of Hulu, users are opting to wait a day or two before their favorite show appears on the site opting to watch it there instead of sitting in front of their tv.

Even for those wishing to watch Hulu on their tv, they can do so now with their Blu-ray player or Xbox system. YouTube and Hulu are free while Netflix charges $7.99 for the streaming of any available DVD they offer which includes feature films and plenty of television shows that have appeared on DVD discs. Hulu Plus offers customers the ability to watch shows online with less commercials and usually a lot sooner than the free users. No matter how you slice it, these online services can undercut tv subscriptions any day of the week.

However, as the paradigm shifts, we can surely expect an increase in fees that we pay to those online services because afterall, they have to pay for the content too and what do you think all the tv and movie studios are going to charge them if they can’t get their money from advertisers?

My two cents

There is no direct comparison between cable tv and Internet tv simply because with Internet tv, you have to find everything you’re looking for and constantly change videos as each of them end and that requires work. Part of the enjoyment of watching tv is having the never-ending flow of programming at your disposal without having to get up and do anything about it.

As for me, I spend most of time at a computer both for work and pleasure, so it’s a natural thing for me to watch tv and movies online. However, I don’t watch much of anything anymore due to my hectic schedule so I could do without the tv service and most of the online stuff, but I’ll never get rid of my Netflix!

Google Sets Out To Buy Hulu

If owning YouTube wasn’t enough, now the technology giant sets its sights on Hulu. Currently, Hulu is a jointly-owned outfit run by the likes of Disney, NBC Universal and News Corp. The service picks up the slack where YouTube drops it off—broadcasting tv shows and other specials that are wholly owned by mass media outlets like NBC Universal, CBS, ABC, etc.

If this purchase were to happen, it would be hard to imagine what or who could get in Google’s way. Google already has the largest and most popular search engine today and the most populated self-promoting video site available. If they add Hulu to that mix, they would have a trifecta from hell! Well, maybe it won’t be that bad, but the idea that one company could theoretically be at the helm of the web’s top three search, video and tv site is pretty scary.

Google is already in hot water over allegations that they favor their own services in search results when compared to paying advertisers. Their complaint is that other companies can’t compete with Google due to the massive amount of services and products they offer. I have to agree, but is all these ill-thoughts toward Google valid? I mean, if a company makes great products and people love using them, how is it their fault that competitors have it tough?

At any rate, the Hulu purchase would further allow Google into the connected devices of Americans all over the country via the Hulu Plus subscription. Hulu Plus allows paying members the ability to connect Hulu accounts to almost any media device: Blu-ray players, gaming consoles, smartphones, Internet-tvs and those new refrigerators that have built-in wi-fi and LCD screens. Google had already expressed major interest in a Google TV service that offered these features. Maybe it’s safe to say that Google can now proceed with that idea and adding Hulu to the mix as a fore-front content provider. Or maybe Google can simply re-brand Hulu into Google TV.

Whatever the case may be, let’s just hope things get better instead of worse. Right now, there’s an epidemic of floundering websites and media services that come and go by the night, all competing for your eyes. Only time will tell who the victor is, but one thing’s for sure, the mega powerhouse Google is not going away anytime soon.

Ford's New Spokesman is An Orange Puppet

When we think of car commercials, we think of sweeping pan shots of a country hillside with winding roads that are always wet, yet the sun is shining brightly without a cloud in the sky. A brand new car then makes its way down the road usually swerving out of the way of random objects to show its excellent handling. I could go on all day with the amount of clichés you find in just about every car commercial, but let’s not. Instead, I want to explore some newer ways of car advertising.

I think one of the funniest car commercials I’d seen in a long time was the Kia Soul commercial where there are all these hamsters are stuck on the road in their running wheels not going anywhere and then out of the blue, a Kia Soul rolls up blasting some music with two hamsters inside dressed down and rockin’ out with sunglasses while tapping their paws on the door frame. Now, although the ad didn’t make me want to go buy a Soul (mainly because I had just bought a new car), it did accomplish something that’s probably more valuable: it made me remember what the product was.


Now, on to the orange puppet! His name is Doug and the current ad campaign has him hanging out with John, a Ford employee set out in the Los Angeles area to promote the new 2012 Ford Focus. There are two sides to this campaign—the first being the promotional side where they discuss and showcase the car’s features and the second being the comedic banter between the two.

Doug is somewhat obnoxious, egotistical, maniacal and even a bit sexist from time to time, but he’s FREAKIN’ hilarious!! I happened to catch the video on YouTube just off the whim and I immediately subscribed to his channel, focusdoug and proceeded to watch every single video that he has uploaded. Now, I really want more. If you like the sort of dry, dumb humor that you can find on a show like The Office, you’re going to love this! Here is one of my favorites to give you an idea:


In today’s world, the younger generation is continuing to drive market places and essentially change the face of advertising. While I grew up watching McDonald’s commercials with perfectly designed food products, today’s kids are growing up with Dominos showing home-grown photos of actual pizzas delivered to their customers—the not-so-great looking ones included. It’s the generation that is Internet-based and socially driven. They practically do everything online from sharing videos, discussing trending topics and communicating in almost every way. It’s no wonder why Ford has chosen this forum to broadcast Doug to the masses.

Social Media Advertising

Just a few years ago, every major company was flashing their “dotCOM” all over the place in hopes that you’d come to their website. Now, everywhere you look is a Facebook or Twitter link with phrases like “Like us on Facebook” and “Follow us on Twitter”. The idea is simple. Rather than try and get people to remember your website, all you need to do is send them to a site they are already on and interact with you there. At this point, you can create fun little games, phone applications, interactive surveys and more.

Users like this because they’re already on Facebook and more importantly, they know how it works.

With new ad campaigns coming out featuring a more toned-down appearance and showing that large companies have a sense of humor about their own products, it’s easy to see who they’re marketing to. Whether you like or not, websites and services like Facebook and Twitter are here to stay and social media will slowly become the new form of advertising and promotions.

My two cents

While some people call these ads gimmicks, I actually find them to be smart. If we look back into history, there have been a lot of “gimmicky” characters out there: Disney has Mickey, Dominos had the Noid, Geico has the Gecko and the Cavemen, McDonald’s has Ronald. No matter what your feelings are on these mascots, the point is that they make you remember the products they’re pushing.

In my opinion, I hope Doug sticks around. Heck, make a TV show with him, sell him to consumers, make t-shirts or as one YouTuber said, “Ford should give away a free Doug with every Focus purchase.” The response to that last one from focusdoug: “We’re working on that.”