There was a time when you could get unlimited data plans on all the major carriers, but one at a time, they all dropped them like flies. Verizon was the latest to abolish their unlimited plan on July 7th, exactly one year and one month after AT&T dropped theirs.
This left T-Mobile and Sprint the last two with unlimited data plans. But, T-Mobile has a catch—while they do offer unlimited in the sense that there are no caps, when you reach the 2GB limit, they down-step your speed to that of something reminiscent of 2G speeds. AT&T has announced that they will be doing the same. That leaves Sprint as the only carrier left with truly unlimited data.
AT&T now throttling data plans
For the first time in cellphone history, the phone is dictating carrier moves. First, AT&T does away with unlimited data plans, then they allow existing users to keep their plans and now they plan to throttle those users.
In a statement last Friday, AT&T says that starting October 1st, they will begin reducing speed for the top 5% of their heaviest users, thus creating a better network experience for all. No data was given as to how much data these users actually eat up, so it’s hard to say whether you might fit into that group, but as part of the plan, they says many notices will be delivered to you informing you that your account will be affected.
The official reasoning behind this is that AT&T is running out of options. They have pushed their network to the max and are running out of wireless spectrum. In fact, the statement actually said, “Nothing short of completing the T-Mobile merger will provide additional spectrum capacity to address these near term challenges.”
Read the full statement from AT&T regarding data throttling.
iPhone destroys unlimited data
Ever since the iPhone debuted on AT&T back in 2007, the carrier has wrangled with the press, users and critics about the quality of service including lost calls, static on the line and slow data speeds. In most cases, things of this nature would usually get pinned on the phone itself. However, nobody could possibly blame the almighty iPhone! It had to be AT&T.
As it turned out, it was. No carrier at the time expected what was to follow as millions of cell phone owners jumped at the chance to own a device that could do everything for except cook them breakfast. What resulted was a large influx of customers that AT&T didn’t expect and therefore couldn’t handle. AT&T even admitted that they were surprised things were holding up as well. The backlashes just kept pouring in; mostly blaming AT&T for having a sub-par network compared to Verizon, but I never understood how the comparison could be made at a time where Verizon didn’t have an iPhone?
Verizon got to sit back for almost 4 years watching and waiting as things got heated up at AT&T, but more importantly, they got headstart into ramping up their own network for the debut of a CDMA iPhone.
At any rate, it can be said that iPhone may have single-handedly killed unlimited data plans for all carriers. This is probably the only reason why Sprint still has theirs although there is talk about Sprint possibly getting iPhone by the end of this year.
My two cents
I’ve been an AT&T Mobility customer since 2007, Cingular Wireless before that, AT&T Wireless Services before that and PacBell Wireless before that, which basically makes me to be an AT&T customer since sometime around the year 2000. I have seen many, many changes and have gone through many devices, service plans, customer service reps and service contracts in my 11 years. In fact, the only thing that hasn’t changed is my phone number!
Anyway, I’m really starting to think I’m done with AT&T. My cell phone bill is considered a low plan with the amount of minutes I have, yet with the $40 per month unlimited data plan (Enterprise version) and $20 per month unlimited text plan added, my bill exceeds $100 every month. This is also after a 21% corporate discount I’m getting! Verizon is not much better in terms of price. Sure I can get an iPhone and the network probably is much better, but without the unlimited data plan, I’m not interested. I could go with T-Mobile, but after the merger, I’ll be back in AT&T’s hands anyway.
So I guess I’m down to Sprint. Unlimited everything really shines considering the price is only $79.99 per month. I’m seriously considering this option if iPhone or some seriously good Windows Phones show up on Sprint’s network. For all you AT&T customers out there with unlimited data plans, what will you do?
Since Apple has had tremendous success with the App Store due to iPhone and iPad, they have decided to add its functionality to OS X. You can now buy full desktop/laptop software and games directly from the store with your Apple ID in the same manner as purchasing an app for your mobile device. OS 10.7 was the first full operating system available through this method and while it makes it much easier to obtain by not having to wait in lines or even leave your home, I think not having an actual disc for an operating system just makes you feel naked.
Launchpad is really cool for those familiar with iPhone and iPad. It pops up all of your applications into however many screens it takes to hold them and you can sort them into folders as well. The one thing I didn’t like about it (to no fault of its own) is that it shows ALL of your “applications” which means things like uninstallers, downloaders, helper apps and things meant to serve in the background all show up as icons. I suppose you could just throw these off into their own folder, but you certainly can’t delete them because you probably need them.
Mission Control allows you to see all of your running apps pulled back into a manageable space of running windows in which you could then move around to different virtual desktops to help minimize clutter and keep your productivity organized. What’s really cool about that is you can see all of your open windows without having to minimize each one to get to the furthest one back. Naturally, you can then click on any app you want to bring it forward.
Facetime is the same as it is on iPhone and iPad 2. Now you can Facetime your friends from your Mac directly to an iPhone over wi-fi. I thought that was pretty cool, but since I never used Facetime on my phone, why would I start now? It’s nice to know that I have the option though. It reminds me of all those movies where the secret spy calls in to his office and video chats over his phone with a user at a computer.
Resume is a hidden gem. This feature allows you to have multiple windows and apps running for you after you restart your computer or log off. If you think you don’t care about this feature, thing again! Imagine you’re working on a lot of stuff and your kid all of sudden needs to get into his/her account right before school to get some files. Before, you’d have to save all your work, remember where you were, close all your apps, log off and let someone else log in. With Resume, you can let the other person quickly jump into their account via Fast User Switching to get what they need and jump back into your account without moving a thing! Another example is, you’re in the middle of all your work when an update comes through and demands that you restart your computer. You no longer have to “do it later”. Resume will bring back all of your windows and work just the way you left it after a full system restart.
AirDrop is a new networking feature that takes the guesswork (and headache) out of networking multiple Macs. Let’s say you’re sitting in the living room and a family member is in another room. Both of you are on your Macs and now you want to share a file or two. You used to have to send these files via email or USB drive or maybe copy them to a pre-shared folder and the other person had to copy it back out. With AirDrop, all you have to do is drag those files onto the icon of the nearest Mac and it instantly appears on their machine. It doesn’t get much easier than that!
