List Building – Squeeze Page

Internet marketing is competitive and you need to be on the cutting edge of the competition if you want to stay afloat. A squeeze page is just one more way to extract (or squeeze) business out of your website. Think of it like squeezing the last drops of juice out of a lemon. Since every visitor on your site counts, it’s important to find ways to get them on your mailing list without running them off.

What is a squeeze page?

You may find various definitions about what a squeeze page actually is and some might even consider a squeeze page the same as a landing page and they are right for the most part–they are very similar.

I make the distinction between the two by reserving landing pages specifically for the advertising of a certain product and a squeeze page for simply the advertising of your site and mailing list as a whole. The main difference would be that one page is very targeted and one is not.

How do I make them effective?

Testing, testing and more testing. That’s the short answer! Nobody can answer this question for you because every website is different than the next. Your visitors might have very different needs than those that come to my site and only you would know what it is they need. The good news is that I have some general tips on how to make a squeeze page! Take these tips and mix them with your own style of branding and you’ll have the advantage.

  • Optin form – This is the most important part! If your users don’t have anywhere to signup, it’s pointless to have. Make this form easily found and clearly marked. Don’t hide or dress it up too much otherwise, you’ll lose potential signups.
  • Benefits – This is where you tell your visitors what they get out of the deal. Remember, the whole point is to get subscribers to your site so offer them something they will be interested in based off the content that your site is about.
  • Header graphics – Ensure that you have an attractive header graphic. Consider the squeeze page somewhat of an advertisement, so this graphic should draw people in. Keep it simple, but effective.
  • Headline text – Provide captivating headline text to help with the graphical “sales pitch” of your newsletter. Once again, the idea is to draw interest to your ad, but most of all, maintain that interest long enough to produce a sign up.
  • Sample product – If you can, provide a sample of the product such as a lengthly product description or a video of your product in action.

More info

As I stated in the beginning, the success of your squeeze page will depend heavily on your audience and you need to know who you’re promoting to in order to increase signup frequency. As an example, if you run a blog about gardening, it’s probable that your users aren’t going to like (or care for) large, colorful, in-your-face graphics and crazy sounds or music, so tone it down.

Beyond that, I hope you got the basics down! Have fun with it!

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List Building – Spam Prevention

Contrary to the title, there is no foreseeable way to completely prevent all spam. It’s just something we’ll have to live with as long as we use the Internet to do business. In fact, even brick and motar businesses suffer from it by getting junk faxes alongside their junk mail.

In the case of list building, there are two kinds of spam. On one hand, you have your own emails to worry about–you have to make sure that the content of your messages are not being classified as spam in your user’s inbox. On the other hand, you have spammers that sign up to your site or newsletter in order to access your free downloads or to write bogus comments on your site to promote their useless junk.

Sending spam

I wrote a full article on email delivery rates discussing the importance of creating messages and newsletters that do not end up in your user’s spam boxes.

This is a vital step in preventing spam for your users and ultimately protecting your site’s reputation. If you’re sending messages being classified as spam, you’re also putting your ISP on the line because it’s their resources that y
you use when sending your email marketing campaign.

Receiving spam

To prevent getting spammers from your squeeze pages, you’ll want to implement anti-spam techniques such as the double opt-in procedure. This is when you have an email marketing signup box such as a newsletter where the user inputs their name email address. Shortly thereafter, the user will receive an email asking to confirm their subscription request.

Automated spam bots aren’t able to get through this procedure because they only know how to “sign up” much like spam bots that scour the Internet looking for email address to harvest are only able to send messages.

Another way to prevent automated signups is to require a CAPTCHA code on your signup box.

Proper email practices

Here’s a list of articles from the website; a site that offers tips on how to help prevent spam worldwide.

  • Squeeze page scammers
  • Avoiding spam bots
  • Email netiquette
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