Tag Archives ⇒ networking

Social Bookmarking – Orkut

· Brandon Hann

Orkut is likely one social networking site you’ve never heard of. That’s simply because it’s not as popular here in the United States as sites like Facebook and MySpace. However, India and Brazil have found Orkut to be their number one social networking site. I mention it here because it is yet one more way you can help promote your online existence.

The site was created by a Google employee for which it’s named, Orkut Büyükkökten. I personally set up an account here after reading about it on Google, but I don’t use it much. This is mainly because there aren’t many people from the U.S. on it.

What is Orkut?

Orkut is your standard run-of-the-mill social networking site with a few minor differences compared to Facebook. One major difference is the use of themes to change your profile layout, much like MySpace. Another difference is that you can upload videos on the site and have them appear on YouTube directly.

As stated above, the majority of this site’s users are from India and Brazil, so if you’re doing business in either of these locations, this site is a great addition to your existing Facebook and MySpace page. In fact, check out the traffic chart to give you an idea of where this site is currently ranking worldwide. The U.S. used to be the top visiting country when the site launched in 2004.

Should I use Orkut?

I always say use every tool you can to help bring in more traffic to your site, but I would stay focused. If you have too many social networking sites, you won’t be able to keep up with all of them. Just pick a few that you know will serve your interests best. If you or your expected visitors are going to be coming from the high traffic countries, then use this site.

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Social Bookmarking – Plaxo

· Brandon Hann

Over 40 million people trust Plaxo to store their address book in the cloud. At least that’s how it started out. Today, Plaxo offers the same address book features plus adds new social networking features that are very different than Facebook, MySpace and others because it isn’t a place where you simply add a bunch of people you don’t know.

Benefits of using Plaxo


Plaxo offers a new way to network with your friends. The approach is different than other sites because it isn’t a place where you see how many online friends you can collect. It allows you to connect with your real friends, co-workers and family.

Plaxo has something called Pulse that makes all this possible. It allows you to better see what everyone is creating and sharing online–things like blogs, pictures, videos, etc. They tout the fact that they have one of the strongest privacy policies out there and make sure that your personal information doesn’t get into the wrong hands.

Plaxo is part of Comcast

Comcast Interactive Media now owns Plaxo and this will allow them to offer more connectivity through the Internet and tv based connections. They intend to make Plaxo the most unified social networking site available.

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Social Bookmarking – Sphinn

· Brandon Hann

Sphinn is a concept site that specializes in discussing Internet marketing and news. One of the major advantages of using and being on this site is that it allows you to take part in discussions and network with similar people in your specific field.

How can Sphinn help my site?


If you’re running a blog, Sphinn can give you an advantage over other site owners. Just like most of the social networking site I’m covering in this section, you are able to submit articles and news related to your topic of choice. Naturally, these articles link back to your own website where you are currently marketing yourself or your products.

  • Publish original articles – When you publish original content, submit it to Sphinn so you can start building web traffic that you need for your site. The more original and fresh your content is, the better it’ll rank.
  • Discuss – As a member of Sphinn, you can jump into a conversation about any item on the site. This creates a very interactive experience.
  • Network – Meet other users in the same industry as you and talk about topics that are of interest. You can also add these people to your contacts list.

Is Sphinn for you?

As mentioned above, this site is only for content related to Internet marketing, SEO and making money online. If your site does not fall into one of these categories, Sphinn will not be able to help you out.

<< Back to MySpace Forward to Facebook >>

Social Bookmarking – LinkedIn

· Brandon Hann

LinkedIn is a really neat site that is basically like Facebook or MySpace except that it’s strictly for connecting with co-workers and other people in your industry. If you have a huge list of contacts in your field or a stack of business cards, you’ll want to check out this site.

What’s so great about LinkedIn?

In you’re currently using MySpace or Facebook to do all of your networking, you might be doing yourself a disservice because those sites are not geared for this type of networking. I’m not saying they can’t handle it, but instead, they focus primarily on sharing things like photos and videos over business-related ideas. Because of this, it’s not hard to get your personal life and your professional life mixed up.

Beyond that, you’ve probably heard of these stories where an employer has accessed the Facebook page of an employee to determine what kind of life they lead outside of work. If you’re trying to maintain a professional image at work, don’t let your wild weekend adventure take you down a few notches in the eyes of your boss.

LinkedIn helps you bypass this by allowing you to create a professional profile to share with all your colleagues and work friends without having to censor yourself.

More benefits of Linked In

  • Groups – LinkedIn now offers LinkedIn Groups, a new way for groups to bring value to their members. Many professionals advance their business goals by counting on professional groups, alumni organizations and work groups to make vital new business contacts which will enhance their trusted connections.
  • Find jobs – Using your LinkedIn profile as a professional resume can help you land jobs! There are tons of job opportunities out there that are tailored to match your profile, so it makes finding a new job much easier.
  • Network with others – Now you don’t have to search for people who might be related to you (in terms of your industry). They become part of your extended network and you can choose to add them to your list of contacts.

How does this help your site?

As with any online account system that contains a profile, you can add your site link(s) to it so anybody who’s a friend of yours or anyone that happens to stop by your profile will be able to see what you’re all about and they might be prompted to check out your website. Check out my LinkedIn profile to see what I’m talking about!

Get started with LinkedIn today!

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Web 2.0 – Ping.fm

· Brandon Hann

Social networks are the major driving force behind the Internet and using them is almost a necessity these days. In a world without Facebook and the bunch, you would have to market your products and services all by yourself and do it all manually. Now, subscribing to a site such as Ping.fm allows you to post news, updates, status changes and other informational tidbits to just about every service you can imagine.

What is Ping.fm?

At the time of this writing, Ping.fm supports 42 social networking sites and services. The premise is simple–you sign up for Ping.fm, add your login credentials for each of the sites you are part of and start posting.

Ping.fm simplifies your life by enabling access to your desired services and allowing you to post once to your Ping account via the website or their desktop software and your message instantly becomes available to all of your social sites.

They also allow you to post your messages from a slew of other sources like Skype, SMS from your cell phone, GoogleTalk, Yahoo! or right from your iPhone (no app yet).

Signing up for Ping.fm is free as well as all of the services it supports, so there’s no reason not to get a few under your belt.

Do I need more than one service?

You or someone you know might only be connected with a Facebook account and a Twitter account, but find that even then, it’s too much to handle. I agree–when you use these accounts for personal use. However, in the business realm, I find that the more sites you join (and post to), the more exposure you get. Actually, it’s just plain common sense.

I don’t know exactly how many social networks there are out there, but I can contest to at least over 40! Obviously, if you had a login to every service, you’d go nuts trying to update all of them. Fortunately that’s where Ping.fm comes in to play.

My two cents

From a business standpoint, you’ll want to have a multitude of services at your disposal. The more, the better. Let’s take a small example to see why this is a benefit to you. Pretend that of the 42 services Ping.fm offers, you only had a Facebook account. If you had 100 friends on Facebook, you can send your message out to 100 people each time.

Now what about the 50 co-workers that don’t use Facebook? They’re over on LinkedIn and they don’t get your Facebook post. Wouldn’t it be nice to broadcast your message to 150 people? Now add the people searching links on del.icio.us, Yahoo!, etc. and the total number of people can really add up!

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