Social Bookmarking – LinkedIn

LinkedIn is a really neat site that is basically like Facebook or MySpace except that it’s strictly for connecting with co-workers and other people in your industry. If you have a huge list of contacts in your field or a stack of business cards, you’ll want to check out this site.

What’s so great about LinkedIn?

In you’re currently using MySpace or Facebook to do all of your networking, you might be doing yourself a disservice because those sites are not geared for this type of networking. I’m not saying they can’t handle it, but instead, they focus primarily on sharing things like photos and videos over business-related ideas. Because of this, it’s not hard to get your personal life and your professional life mixed up.

Beyond that, you’ve probably heard of these stories where an employer has accessed the Facebook page of an employee to determine what kind of life they lead outside of work. If you’re trying to maintain a professional image at work, don’t let your wild weekend adventure take you down a few notches in the eyes of your boss.

LinkedIn helps you bypass this by allowing you to create a professional profile to share with all your colleagues and work friends without having to censor yourself.

More benefits of Linked In

  • Groups – LinkedIn now offers LinkedIn Groups, a new way for groups to bring value to their members. Many professionals advance their business goals by counting on professional groups, alumni organizations and work groups to make vital new business contacts which will enhance their trusted connections.
  • Find jobs – Using your LinkedIn profile as a professional resume can help you land jobs! There are tons of job opportunities out there that are tailored to match your profile, so it makes finding a new job much easier.
  • Network with others – Now you don’t have to search for people who might be related to you (in terms of your industry). They become part of your extended network and you can choose to add them to your list of contacts.

How does this help your site?

As with any online account system that contains a profile, you can add your site link(s) to it so anybody who’s a friend of yours or anyone that happens to stop by your profile will be able to see what you’re all about and they might be prompted to check out your website. Check out my LinkedIn profile to see what I’m talking about!

Get started with LinkedIn today!

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Web 2.0 – Groups

Online groups are just as important and functional as groups in real life. They allow people that share common interests to network with each other and share information, opinions and ideas. Finding a group is easy and it’s something that you should always consider when you’re looking for a competitive edge in business.

What are groups?

Lets say you’re in the business of building websites and you’re having a little trouble finding clients or maybe you feel a little stuck with some of your skills and you need a little help. You could go it alone and spend countless hours scouring the Internet for all the resources you need, but imagine if you belonged to a group other other web designers and maybe a few web hosting providers?

You would now have access to countless amounts of free tools and help from people all over the world!

In the days past, web groups were all important for your business to gain that slight advantage and it was hard to find them, but today, groups have kind of taking on a new image.

Social networking has arrived and services like Facebook, LinkedIn, Google Groups and Xing are providing a hybrid experience that incorporates everyday communications and updates with actual business-networking building tools.

Group websites

I have compiled a small list of websites that offer network building tools, user groups and more. This section was not expected to be very large considering the majority of this information will be available later when I begin discussing social networking, but here’s a small list of popular sites.

  • LinkedIn – LinkedIn uses a simple premise–connect with former and current colleagues and friends. Once you start building your connections in turn, you gain access to their connections and so forth. The more people you can connect with, the more networking you can do.
  • Xing – Xing takes global networking to a new level. They boast over 8 million professionals using their services for managing business contacts. You can even search for new employees for your business, advertise with other companies and use your profile to draw attention to your company.
  • Facebook – Although Facebook is mainly a social networking site, it does allow you to create a group for your business. This allows you to promote your services and get your name out there, but in comparison, I’d rather create a fan page. See my next topic for more information.
  • Google Groups – This is yet one more service from Google that’s less hyped and promoted compared to everything else they do, but it’s a great tool anyway. You can find a group for just about anything you could want. From what I noticed, the majority of people are using Google Groups to provide tech support and help, but it can still be used as a viable networking site.

Of course, there are plenty more out there, but the general idea is to connect yourself and your website with others in related fields. Before you know it, other people will be linking directly to your site and this will help increase your traffic!

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