Web 2.0 – MyBlogLog

This one is mainly for those running blogs. However, this doesn’t limit you to personal blogs. A lot of businesses are now using blogs to promote and sell products. If you can imagine a Facebook geared specifically for blog sites, then MyBlogLog is what you get.

What is it?

MyBlogLog is now a Yahoo! service after being acquired in 2007 for around $10 million. Blog owners can download a widget to put on their blog that connects other blog owners with each other based on content and keywords. When you create your free account, you are creating a blog community for your listed blog(s). This community is then searchable, shareable and subscribe-able by all users of MyBlogLog. See what I mean by going to my MyBlogLog community–you can join right from this page.

This service is a great tool to continue spreading the word about your site. One thing I really like about sites like this and Technorati is that they are designed for bloggers. Getting listed in Google is great, but your site is thrown in with the masses and is compared to all other web-types out there. When your blog is within a blogging community, you’re undoubtedly going to be better embraced.

Widgets

There are website widgets available to place on your website that extend your site’s functionality for your account. Widgets allow you to display recently viewed pages on your site as well as recent members who visited your blog. This allows you to show your MyBlogLog visitors to your own visitors. All links are based on related content and doing this creates a much deeper network within the community.

Another widget, which is actually a WordPress plugin, called Just for You goes a step further in connecting people based on interests. What’s really cool about this one is that it displays related content on your site based on whether that visitor is a MyBlogLog member or not. If your visitor is a member, they’ll get to see related posts on your site based on the tags they have in their account. If they’re not a member, they will see related posts based on recent member’s tags.

Other widgets allow you to display your current statuses and updates to your blog alongside countless other services and features that you integrate into your MyBlogLog account.

My two cents

The goal for your blog or any website that you’re building is to get it out in the world as much as possible without spamming or doing other “shady” practices. This site allows you to just add one more way to get your content in front of others that are looking for it.

If you’re looking for another similar service that is not part of this series, check out my article on Arkayne. There’s a video that explains it all!

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Web 2.0 – Authority Hubs

Originally, this was just going to be a topic header, but I felt like you should become familiar with the term hubs and authorities first. This terms is also defined as the HITS algorithm. It is generally thought of as a precursor to Google’s PageRank and operates in a similar fashion. By ranking websites based on the amount of links it has throughout the Internet, you generally get a few that float to the top. These sites become authoritative in their subject matter and are considered higher ranking sites because of this.

When making your own website, becoming an authoritative site is not that easy and should not be one of your starting goals. In time, you may get there, but for now, your focus should be on utilizing existing authority websites. The ones I break down on my site are just two of the more popular “hub” sites that specialize in exactly this purpose. However, any website with a high authority score can add huge benefits to your site. An example would be WikiPedia.

Wikipedia is considered a HIGHLY authoritative site given the vast amount of information it contains. If you were to provide a website or blog that contributes important information, you might be able to score a link from a Wiki article. Even though WikiPedia uses the rel-nofollow tag, it would still provide a substantial increase in traffic for a trending topic.

Getting links

I wrote a detailed article about the various types of links and how to get them for your site, so I won’t go into it here, but I did want to to mention a couple of things. Getting backlinks to your site is very important. Hub authorities are great for this because they allow you to interact with users that share common interests while also providing them with information that they can subscribe to.

Generally speaking, you want to maximize your coverage for your website. There are tons of services out there that allow you to share all sorts of information. Obviously, not everybody uses the same services, so you want to spread your site across as many as you can handle to ensure that everyone can search for and find your information. More traffic=more income.

Services

Authority hubs are similar to social bookmarking sites, but since I have a separate section planned for that, I don’t want to confuse the two. Take a look at the next two pages to see the two service sites I use for my site.

<< Back to Web 2.0 Forward to MyBlogLog >>

Site Creation – Memberships

You’ve seen them before–store memberships, clubs and mailing lists. It seems like you can’t go anywhere these days without being offered to sign up for this or sign up for that. As much as this might be irritating to you, don’t take it personally. These businesses are not out to steal your information or upset you in any way. They’re practicing a great business technique that really works!

Offer member incentives


When you run a business, especially one online, you have a unique opportunity to increase customer retention when you offer your them the ability to become members of your website or blog. They not only feel like they belong, but you are able to offer them the latest news, product updates, special discounts and everything in-between. As an example, on my site, you can sign up to the newsletter that I offer. This allows me to communicate just about anything I think you’d be interested in later on down the road.

The reason this is so important is that you may not come back to my site for a long time because you’re not a regular reader, but if you get updates through email, you’re not going to miss anything. Plus, I can offer you the latest tools right when I find out about them.

If you run an ecommerce site, you really want people to become members of your store because you’re inventory is most likely always changing, so it’s even more important for you to get those updates out. This will increase sales and make the customer feel more important. Offer people discounts, free stuff, special “members-only” items, etc. and you’ll win a customer for life!

Managing members

Every site structure is different, so managing your members can be everything from easy to difficult. What you don’t want to do is mis-manage them. This is especially true of email subscribers. You never want to given the impression that you send spam email. You also don’t want to have a huge list of members only to sit on it and not do anything for them.

Staying connected means sending out information, promotions and updates regularly. You’ll need to cater specific needs to your members based completely on the industry that your business is focused in. For example, if you’re in the clothing business, you’ll want to make sure that your updates and promotions are geared around style trends and seasons. You can offer great deals on summer clothing in the winter and vice versa.

Notes

I use a company called Aweber to manage all of my newsletters and mailing lists. Not only do they manage all of your members, but you can create any type of marketing materials you want! You can also setup automatic messaging to send out emails whenever you choose.

Do not waste any more time on this topic! You need to start turning your customers and web traffic into members of your business today!

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Site Creation – Security Roles

No matter how large or small your company is, security should be a top priority. While you might not be managing hundreds of thousands of user’s credit card numbers, it is important to protect what data you do manage. When you run a website or a blog system, there are various security roles you need to configure.

What are security roles?

Some systems refer to them as user roles or membership roles. Essentially, when you have multiple people working on single items or a website as a whole, everybody is responsible for specific duties and tasks. For example, you would not want a blog contributor to have access to edit user accounts. Speaking of blogs, let’s take a look at the security roles in WordPress:

  1. Administrator – This user role has complete access to the entire system. Admins can do anything within WordPress including adding, deleting and changing all user accounts, blog posts, comments, links and pages. This is usually the blog owner and should only be access by use or someone you trust.
  2. Editor – Editors have complete control over all content such as links, categories, comments, posts and pages but they have no configuration access for the blog system nor can they create or delete user accounts. This role would usually go to someone who’s just there to moderate your blog.
  3. Author – Authors can write and publish posts without review from an Editor, but can only edit the posts they’ve created. They can also only manage the comments left on their posts. This role is designed for users which need to publish blog posts, but do not need to manage content they didn’t create.
  4. Contributor – Contributors are similar to authors except they cannot publish any posts. They can only submit posts for review by either an Editor or an Administrator. If you would like people to be able to submit their own writings to your site, give them this access.
  5. Subscriber – Visitors to your site can register (provided you allow them to) on your site and this account role will give them access to leave comments on any posts and modify their own user profile. Subscribers have no other access to the blog. There is an option in WordPress to force users to register to leave comments.

You should become familiar with each of these roles and what permissions they give to each user. You don’t want to be surprised later to discover that one of your users has more access than they need.

Benefits

If you’re the only person running your business/website, you will not see any benefit in creating various security roles. However, it’s important to understand your backend system and what types of controls you have over it because in the future, you may expand and require the help of others to maintain everything.

More often than not, you find in businesses where users are sharing their usernames and password to various systems to gain more access when they need it. This is very dangerous because all it takes is one person who knows what they can do with that access and your entire company can come down in one fell swoop.

Just like you lock your doors at night, never take for granted the security of your website and system software. It could mean the difference between a secured business and no business.

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Site Creation – Portals

Business portals generally provide web-based access for authorized users to core functions of a business. In the past, businesses opened at 9 and closed at 5. When the lights went off, so did your work. You went home and forgot about everything for a while and nothing needed to be done until the next day.

In today’s business world, things are not so serene! Due to huge advances in technology, we now rely on everything 24/7 and this includes our emails, files, contacts, orders and general processes. If you’re running a business online, you need to be ready for anything at any time. Business portals are designed to do just that. Better yet, they help streamline your operations.

Better Communication

Your organization can always use a better and more efficient way to work. Creating a portal for your company can consolidate backend functions that would normally require multiple software programs (and probably personell) to manage. When you have constant access to all of these features, you can get the information you’re looking for whether you’re travelling, with a customer, at the office or at home.

Improve Productivity

Unlike the past where business hours dictated your personal hours and family time, the world we live in now requires our time like never before. To make up for this lost time, most people prefer to work from home. This way, they can spend time with their children while tracking sales reports from the early morning. Studies have shown that if an employee works from home, they are likely to become more productive because they’re in their own comfort zone and are generally stress free.

By offering a portal within your company, you’re also offering a new collaborative way for team members to share ideas and work on projects. What used to take days of mailing revisions back and forth and waiting hours for travelling employees to arrive at their destinations, can now take minutes over the Internet. Imagine having all of your employees logged in to the company portal from wherever they are in the world and be able to provide the same level of quality without having to be in the same room!

Improve Partner Relationships

Your company might be working globally, but not everyone in the world works on your schedule. Business portals allow your far off partners and clients to access your company when it’s convenient for them! You can even provide them with various levels of access that pertain to their specific requirements. This way, they can update needed information without you having to even be awake.

Improve Customer Relations

Being able to track customer’s buying habits and preferences allows you to stay in-tune with your customers. Provide them what they’re looking for better than you competitors and you’ll win every time. Customer experience is the number one focus when it comes to retention.

Portal Software

  1. DynaPortal – This company provide portal software online. You can choose from over 50 web-based applications to help manage your business.
  2. BroadVision – They offer portal services to large companies and allow you to completely customize your web interfaces with multi-lingual tools and applications.
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