You’ve seen them before–store memberships, clubs and mailing lists. It seems like you can’t go anywhere these days without being offered to sign up for this or sign up for that. As much as this might be irritating to you, don’t take it personally. These businesses are not out to steal your information or upset you in any way. They’re practicing a great business technique that really works!
Offer member incentives
When you run a business, especially one online, you have a unique opportunity to increase customer retention when you offer your them the ability to become members of your website or blog. They not only feel like they belong, but you are able to offer them the latest news, product updates, special discounts and everything in-between. As an example, on my site, you can sign up to the newsletter that I offer. This allows me to communicate just about anything I think you’d be interested in later on down the road.
The reason this is so important is that you may not come back to my site for a long time because you’re not a regular reader, but if you get updates through email, you’re not going to miss anything. Plus, I can offer you the latest tools right when I find out about them.
If you run an ecommerce site, you really want people to become members of your store because you’re inventory is most likely always changing, so it’s even more important for you to get those updates out. This will increase sales and make the customer feel more important. Offer people discounts, free stuff, special “members-only” items, etc. and you’ll win a customer for life!
Every site structure is different, so managing your members can be everything from easy to difficult. What you don’t want to do is mis-manage them. This is especially true of email subscribers. You never want to given the impression that you send spam email. You also don’t want to have a huge list of members only to sit on it and not do anything for them.
Staying connected means sending out information, promotions and updates regularly. You’ll need to cater specific needs to your members based completely on the industry that your business is focused in. For example, if you’re in the clothing business, you’ll want to make sure that your updates and promotions are geared around style trends and seasons. You can offer great deals on summer clothing in the winter and vice versa.
I use a company called Aweber to manage all of my newsletters and mailing lists. Not only do they manage all of your members, but you can create any type of marketing materials you want! You can also setup automatic messaging to send out emails whenever you choose.
Do not waste any more time on this topic! You need to start turning your customers and web traffic into members of your business today!
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