List Building – Whitelisting

Due to the heavy amount of spam that flows through the Internet on a daily basis, it’s important to let your visitors know that they can expect your emails from a particular email address. This means that your visitors must whitelist your website’s email address in order to ensure that your email will arrive at all intended mailboxes. On your end, when your site begins to grow, you may notice an increase in the amount of mail you get and you may want to check out these services to help you get control of your inbox back.


When you get more emails than you can handle, it’s probably because more than half of them are spam messages. While you could go out and purchase some anti-spam software that attaches itself to your inbox, but the problem is that it doesn’t always block spam and it doesn’t always send good email through.

ISIPP can help you better manage your email. This service is geared toward full-fledged businesses as the total monthly costs can reach $300. However, with one of these systems in place, you can practically guarantee that you won’t be getting any more spam!

Habeas (

Habeas was a company founded in 2002 with the intentions of providing information regarding email reputation to over 1 millions email networks and hundreds of ISPs throughout 190 countries. In essence, it certified email as being legit and created a standard for separating good email from spam. The company was eventually bought by after being somewhat of a competitor founded in 1999.

The new company has created a much larger email integrity system that also provides Internet Services. At any rate, this topic is more about protecting your own inbox from unwanted spam, but knowing what kinds of things these companies are filtering will allow you to create much better emails so your visitors aren’t required to place your mailing list on a whitelist.

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List Building – Post OptIn/White List

Post opt in is a process in which you have an existing email list and you import it into your email marketing campaign. In other words, these visitors did not visit your site and sign up the “usual” way. This is a common practice among webmasters who have changed websites or opened a new one and would like to begin marketing to his/her existing visitors.

White listing, in relation to email lists, is a business practice when a business has obtained email addresses of interested users from all over the Internet–usually thousands of varying websites with numerous topics. They collect all of these emails and separate them into applicable categories and lists and then sell them to other websites to use in their marketing plans.

Post opt in

Some people are skeptical of performing such a task because it’s very likely that you’re going to end up putting people on your mailing list that may not want to be there. Companies like Aweber allow the importing of email lists, but its main purpose is to provide people a means of adding large amounts of email addresses with relative ease when moving service providers.

However, it is possible to take a duplicated list that you may own and import it into another one. This is where things become questionable. For example, if you run two websites with one about cars and the other about motorcycles, you may want to integrate your two mailing lists so you can promote both of your websites at the same time. The problem is that you don’t know for sure that the visitors interested in your car content will also be interested in your motorcycle content and vice versa.

White lists

There’s a lot of debate about email whitelists. On a personal level, you may have created your own whitelist which is basically a listing of all your good emails after pruning out dead accounts or known spammers. From a business standpoint, you may be considering purchasing a white list.

Marketing firms that have harvested thousands of emails based on various topics are in the business of selling these lists to business and website owners like yourself so you can import them into your email marketing campaigns. The debate about the practice comes from the question of how these firms put these email lists together.

Some companies can be spammers themselves who have done nothing but run automated bot searches of the Internet looking for usable email addresses. Others may have legitimately obtained the email addresses, but did not disclose the fact that the addresses may have be sold to another company somewhere down the line.

With that said, you want to be careful whenever you think about adding email addresses to your email list ‘after the fact’ because you never know how those people will receive you and the worst thing that can come of this is getting marked as a spammer.

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