This is what it all leads up to. All that hard work of creating the structure around your mailing list has finally come down to what it is you’re actually mailing. There’s no need for me to explain what a newsletter is, but I will give you some advice on how to make it more effective.
I want to start by explaining why it is important to even have one of these in the first place.
Purpose of a newsletter
Think of it this way. You have a website and on it you sell a product. If someone finds your product through a search engine or an ad you placed somewhere out in the world, they can go to your site and buy it. That’s great, but what happens when they leave? Do you sell more products? And if so, will your customers come back to buy them too?
These are all valid questions that most businesses often ask and one major solution to getting your customers to come back (besides offering quality products and service) is to tell them why they should come back. Newsletters are great promotional tools. Here are some things you can include in a newsletter to increase its effectiveness:
- Provide information about special offers for products on your website.
- Attach coupons for more money-saving opportunities.
- Send free stuff like ebooks, offers to other websites and helpful downloads.
- Offer helpful information that a customer can use to get more out of the products they bought from you.
- Include direct links to specific areas of your website to help people find things easier.
Use to bring in more income
Newsletters can used in conjunction with your mailing list to send out mass offers for your website that can bring in extra income at just about any time you wish. As an example, if you have a list of 10,000 people and only 3% actually respond to a $20 offer you sent, you can potentially make $6000 in one email blast! Now that’s power.
Building your mailing list is a vital tool for promotion of your website, your products and services and a way to get related offers, discounts and important information into the inboxes of your trusted visitors.
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