Tag Archives ⇒ spammer

The Problem With Twitter

· Brandon Hann

I’m going to be starting a total cleanup of my site soon and part of this process included the re-evaluation of my social networking skills–or lack thereof. Generally, I use Facebook and Twitter to publish some of my blog posts from two different blog sites as well as links to other things on the Internet I like. So far, it’s worked pretty well. People are responding well to the Facebook links, but less from the Twitter links.

I think that’s simply because I don’t use Twitter all that much and it’s really more of an automated “side-feature” of my site–sort of like the overlooked black sheep in my collection of tools. The reason for this was because Twitter has become a polluted haven of spammers and junkie advertisers. It got to the point that my phone was going off every couple of minutes with push notifications about some random person I was following and how they just found the Holy Grail of ebooks to sell me.

Twitter as a promotional tool

Naturally when people are given a device that allows others to see what they do, they will take advantage and begin using it to plaster stupid information all over the place–many, many times per day! This is precisely what happened to me.

I’m all for using new and unique tools for self-promotion, but where do you draw the line? It’s almost like every spammer and blogger out there has a Twitter account and are using it to pollute the Internet with more useless information. I can always tell the spammers apart because they are always offering the same products for sale and they will post 100 messages a day to do it.

Twitter as a friend follower

What a novel idea! Use Twitter for what it was designed for!! The idea of having a tool that allows your close friends to send out an update about what they are currently doing or where they are was a unique concept only a year ago, but now even the social networks like MySpace and Facebook have adopted these features right into your profile page.

So where before, you had to actually call your friend to find out what they were up to, now all you have to do is log into your favorite site. It’s actually starting to get a little creepy!

But for those of us who aren’t spending this time telling everyone that we just got to the store and now we’re shopping and now we’re leaving and now we’re going home and now we’re watching tv……we’re using Twitter as a way to get our information out to the world–or at least to those few people that are actually following us.

What makes us different is that we feel that we’re offering a bit more value to the community. When Twitter offered the ability to search tweets, everything changed. Now you can post your tweet out in the world hoping that someone is looking for keywords that you used.

This process gives people who like what you have to say the choice of hearing more of what you have to say simply by following you.

When too much is too much

The point of this post was to tell you this story. In an effort to recruit new followers, I was duped into the idea that if you follow somebody else, they are more likely to follow you. Well, it worked, but then I ended up with over 300 spammers that I was following–minus a few legitimate users.

I’m moving right along until one day, Twitter stops me from following any more people. They actually sent me an emailing explaining how Twitter works and what it was intended for and although I can’t recite the entire email, I remember something like, it’s near impossible to follow the streams from over a hundred or so people.

It got me thinking and they were right. I logged into my Twitter account and realized there was no way I could possible read that many tweets! Shortly after, I noticed that I wasn’t even using Twitter anymore and all those people were tweeting to a brick wall.

I decided to change all that! I went back into my account and unfollowed everyone I didn’t know and I re-enabled push notifications so I can get the updates I needed from the people I wanted to hear from. Now, I won’t follow anyone just because they follow me unless I’m interested in what they have to say.

It’s just my little way of fighting the spammers. As a promise to anyone who follows me, you will not get spammed. At best, you will get some insight to my drab little life and important updates to my sites. At worst, you’ll get a daily blog post link.

After all that, if you actually want to follow me, please do so!

List Building – Post OptIn/White List

· Brandon Hann

Post opt in is a process in which you have an existing email list and you import it into your email marketing campaign. In other words, these visitors did not visit your site and sign up the “usual” way. This is a common practice among webmasters who have changed websites or opened a new one and would like to begin marketing to his/her existing visitors.

White listing, in relation to email lists, is a business practice when a business has obtained email addresses of interested users from all over the Internet–usually thousands of varying websites with numerous topics. They collect all of these emails and separate them into applicable categories and lists and then sell them to other websites to use in their marketing plans.

Post opt in

Some people are skeptical of performing such a task because it’s very likely that you’re going to end up putting people on your mailing list that may not want to be there. Companies like Aweber allow the importing of email lists, but its main purpose is to provide people a means of adding large amounts of email addresses with relative ease when moving service providers.

However, it is possible to take a duplicated list that you may own and import it into another one. This is where things become questionable. For example, if you run two websites with one about cars and the other about motorcycles, you may want to integrate your two mailing lists so you can promote both of your websites at the same time. The problem is that you don’t know for sure that the visitors interested in your car content will also be interested in your motorcycle content and vice versa.

White lists

There’s a lot of debate about email whitelists. On a personal level, you may have created your own whitelist which is basically a listing of all your good emails after pruning out dead accounts or known spammers. From a business standpoint, you may be considering purchasing a white list.

Marketing firms that have harvested thousands of emails based on various topics are in the business of selling these lists to business and website owners like yourself so you can import them into your email marketing campaigns. The debate about the practice comes from the question of how these firms put these email lists together.

Some companies can be spammers themselves who have done nothing but run automated bot searches of the Internet looking for usable email addresses. Others may have legitimately obtained the email addresses, but did not disclose the fact that the addresses may have be sold to another company somewhere down the line.

With that said, you want to be careful whenever you think about adding email addresses to your email list ‘after the fact’ because you never know how those people will receive you and the worst thing that can come of this is getting marked as a spammer.

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List Building – Bounce Handling

· Brandon Hann

If you send an email to someone based on an email address they gave you some time ago, but this time you receive a bounce-back message, it’s usually because that person has changed their email address or their inbox is full. When you’re running a business and a successful mailing list, you don’t want to have bounced emails.

Some mail servers are configured to delete all bounced mail automatically, but you don’t want to do that. In fact, you want to know about every bounced email your system gets because this gives you an opportunity to rectify the situation. In most cases, there’s nothing much you can do. If someone changed their email address and didn’t provide you with the new one, all you can do is prune your list accordingly.

However, this is exactly what you want to do. You don’t want to maintain a working email list with hundreds of dead emails in there because all you end up doing is wasting valuable system resources.

Bounce handling

If you’re using a proper email provider, bounce handling will usually be handled automatically, but if it’s not, it’s important to check your email lists for email address that are no longer valid or accepting your email. If you don’t, you can be marked as a spammer and this is not good.

Being labeled a spammer will not only tarnish your professional and/or personal image, but you can affect your webhost, ISP and email service provider!

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