Tag Archives ⇒ AdWords

Who is John Chow?

· Brandon Hann

I’ll start off by saying I don’t know John Chow personally, nor have I ever met him or even communicated with him via email or any other means.

With that said, I’m writing this article because I wanted to explore what I do know about him, his website and the throngs of followers he’s amassed over the years. I also have to say that if it wasn’t for John Chow, I probably wouldn’t have done much with this website. However, take that statement with a grain of salt! I’m not here to promote his services or tout how great he is and blah blah blah.

What I am saying is that when I got into this whole blogging thing, I wasn’t sure what direction I was headed, so after doing some searches, I found his website, JohnChow.com to be rather helpful. He sort of inspired me with his little video about how great life was–being able to blog online and not have a day job–in which he could then take his daughter out for walks in the park with nobody around because they were “all at work”. Normally, I don’t buy into such claims because while I do understand it’s possible to live a comfortable life doing hardly any work (that’s subjective by the way), I understand that it usually takes a LOT of work to get there. Whether John Chow’s video is he reality or not is not the point. The point is that I knew it could be done and I wanted to get there…for real.

JohnChow.com

His site title says, “I Make Money Online By Telling Other People How To Make Money Online”. If you read that and you’re instantly brough back to the days (or late, late nights) when you used to listen to Don Lapre talk about how he made $50k a week by putting “tiny little ads” in newspapers from his “one-bedroom apartment”, then we’re on the same page!

We’ve all seen the late night infomercials touting all sorts of plans and ideas of how to make lots of money in short time and/or without much work, but have you ever really investigated these ideas? What are they really selling you? I mean, I could say to you that I have a super secret plan to make $20,000 a day and I’m only going to charge you $1000 for me to tell you the secret. You get all excited, pay me the money and then I tell you the secret is to move to Hollywood, become and actor and land yourself a sitcom making $20,000 per episode. But is that really a secret? More importantly, did your thousand dollars really help you at all?

Now I’m not calling John Chow a scam artist, but I am trying to illustrate one thing: to make money, you have to work hard. What’s interesting about how John Chow operates is that his website is setup to perform 3 main functions (in this order):

  1. Present a newsletter – No matter where you look on his site, you’ll find a place to sign up to his newsletter. In reality, what he’s doing is collecting email addresses. I’ve personally signed up for the newsletter once and instantly realized that everything being sent was talking about nothing more than how to make money online and the different ways to do it.
  2. Sell a product – He’s not selling any actual products, but rather a multitude of things like ebooks, money-making videos, guides, self-help tutorials and other related digital items at various times on his site.
  3. Keep you coming back – This is where the previous two functions come into play. The more you come back to see the latest offers, the more likely you are to purchase something and trust me, these offers are enticing!

The Offers

The first thing you’ll notice about John Chow’s offers is that they are very similar to everyone else who offers an online product. This brings me to the one problem I have with his site; all these offers do is regurgitate the exact same content, tips and advice as every other site out there that promises you to make money online!

As an example, 90% of these “special” videos all claim you can make thousands of dollars a month by joining affiliate programs and purchasing Google AdWords to help drive traffic to some squeeze page that sells a product about how to sign up for affiliate programs and buy Google AdWords to help drive traffic…you can see where I’m going with this. It becomes a vicious circle.

By the way, the products you’re selling to people are aimed at affiliate/Internet marketers just like you, so all you’re really doing is flooding your own market with new competition! That’s like your local 7-Eleven only selling their products to other liquor stores who are then selling to more liquor stores and so on. In time, your city is flooded with too many sources where you can buy the exact same products. Any basic knowledge of economics would tell you that this setup will eventually collapse.

I like to think of these sites as nothing more than pyramid schemes poised to earn untold amounts of profit for the person/website at the top while the bottom support earns crumbs.

How to really make money online

Of course, you can make money online using all of the available tips and tricks on the Internet, including sites like JohnChow.com, but the reality is that you have to be good enough to beat out all the competition…or just get really lucky.

I’ve been able to make money online from my own network of websites because I provide fresh, original content and people recognize me for that. I don’t take one person’s program, put a spin on it and then mask it off as my own. I don’t partake in shady practices in regards to Google search rankings. I don’t accept payments as bribes from people wishing to be named in a blog post.

I’m not accusing anyone of doing these aforementioned practices, but we all know that some people do. My advice is that if you want to make money online today and a long time from now, stay focused on your vision, provide something valuable to the Internet and keep it real. You’d be surprised just how fast your website will start making money.

If along the way, you can add some extra income using affiliate marketing, then by all means, do it! All I’m saying is that you will not become a millionaire overnight and it takes hard work and dedication to run a profitable website.

So the next time you’re on a site like JohnChow.com, get as much free information as you can, but be weary of purchasing a money-making program.

Social Bookmarking – MySpace

· Brandon Hann

When you think of MySpace, you probably don’t think much about social bookmarking, but then again, you probably don’t think of that with Facebook either. However, besides all the fun and games you can have on MySpace while connecting with all your friends, you can also use it as a platform to help promote your website and/or blog posts.

Another good thing about MySpace is the relative ease of buying advertising space on the site. It’s inexpensive and it can still jumpstart a flow of traffic to your site given the millions of users still on it.

Using MySpace as a promotional tool

Back when MySpace was huge, it was pretty much the only social networking platform of its time and you probably saw all sorts of things being promoted on it such as movies, companies, celebrities, news, etc. I can remember not too long ago, just about every single new movie coming out had its own MySpace page.

The reason for this was because it works. Here you have a site with hundreds of millions of users all interacting with each other which opens up the flood gates for potential customers. Here are some ways you can maximize your earnings on MySpace:

  • Find as many friends as you can. There’s no shame in adding people you don’t know! If you’re promoting something on the Internet, you’re going to run into a LOT of people you don’t know. You might as well add them to your list.
  • Buy advertising space. Just like you would do with Google AdWords, you want to maximize your presence as much as possible. MySpace ads work the same way by offering your ad to a targeted audience that is already interested in the things you’re selling.
  • Post blogs. Use the MySpace blog section to post new pages about current offers you have or new products you’re selling. Everyone on your friends list can see these.

My two cents

I’m not going to tell you that you need to have a profile page at every social networking site you can find, but I will say that you should stick with one and blow it up. Make the most of whatever site or sites you settle with and don’t let up. It might take time to get a huge list of friends, but it will pay off in the end.

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Twitter Announces Advertising

· Brandon Hann

For the first time since Twitter showed up on the web scene 4 years ago, they have announced advertising over their network. Companies already use Twitter to promote their products and services, but they face one fundamental problem–they have to have followers to get their message out.

This problem has now been solved by the use of Promoted Tweets that will appear at the top of search results very similar to that of Google’s AdWords program. Tuesday is the day that an initial rollout of 10 advertisers containing the likes of Starbucks and Best Buy will provide Twitter users with the first ads. However, these ads will only be visible to 2-10% of users for the time being. I’m not sure if these users will be chosen randomly or if it’ll be based on account usage, amount of followers, etc.

Twitter has long been slightly opposed to the whole advertising thing, suggesting that ‘ads could irritate users’, but the reality is that venture capital doesn’t last forever and if we expect Twitter to stay free, they have to make money somehow. Twitter says that in time, these ads may start appearing in the stream of posts that users see when they log in.

There is some good in all this; businesses will now have the ability to promote their offerings without having to first promote themselves to get followers. As a user, you no longer need to actually read any tweets for promotions and whatnot–just login to the site and click on every ad you want!

And just what kind of ads can we expect to see in all this? In the beginning, I’m sure all will be fine and dandy, but what happens once all the affiliates or spammers (is there a difference?) get on? Will we be faced with another over-saturated market of useless products and ebooks? I sure hope Twitter can get this one right. Who knows…maybe they’ll set the new bar for how advertising is done online.

My two cents

It may seem like I’m completely against all this and most of you might wonder why considering I run a website about how to make a profitable business online, but I’m really not–if it’s done right. What I am against is when legitimate ads are washed out by spammers and thousands of the exact same affiliate links because it causes users to become “blind” to ads and overall, it creates a horrible experience.

But I’m openminded…let’s see what Twitter’s got before we start judging!

What is Google AdWords?

· Brandon Hann

Fair warning: this is an extreme beginner’s guide to AdWords! You can skip this one if you know what it is.

If you’re running a business, or if you’re following my blog, you’re getting into Internet marketing, you need to use AdWords! It certainly isn’t the only way to market your products, services and/or offers online, but it does allow you to compete for ad placement within Google and we all know how large Google is.

The operative word is “compete”. Another form of marketing is to place an ad on a well-known site that has large amounts of traffic coming to them, but they may charge upwards of $1000 for the monthly placement of your ad at the top of their page. There’s no competition and your ad shows everyday all day for the duration of your time slot. No competition for placement=large sum up front.

Another problem with this form of marketing is there’s no guarantee that those click-throughs are going to convert to sales on your site unless the site you chose has very targeted traffic that can relate to your site.

Who pays for these ads?

You do. Inside your account, you bid on keywords that people search for. As an example, your business is selling car parts. You bid $0.25 on the keyword “cheap car parts”. If your bid is the highest amount, your ad will appear at the very top search results page. So rather than battle it out with the thousands of other sites out there ranked high in search results, you can pay to get placed above them (and to the right side). These are the links you find under the Sponsored Results section.

Why bid for placement?

Ideally, you want your ads to be right in the face of web users searching for items that you’re promoting. There are two ways to do this on Google. First, build a high-quality site that has tons of links to it from other related sites and you’ll be ranked very high in the standard search results. Second, bid on keywords to put your ad right up top. The bidding process ensures that the thousands of businesses bidding for the keywords are ranked according to how much they’re willing to pay rather than at random.

Will my business revenue increase?

It should, but it may not. At this point, the toughest part of running a business is locking in sales. It’s easy to get people to call your number or visit your site, but what you do with them at this point is entirely up to you! When it comes to sending people to your website (or landing page), you have to “sell them” fast because if they don’t like what they see, they’ll move on faster than you can imagine.

How much should I spend?

Consider this answer to be part of your advertising budget. Once you have decided how much you’re willing to spend on advertising, this answer becomes clearer. AdWords allows you to set maximums on your account for things such as daily spending limit and bid amounts. Going back to our previous example, you can set up a $0.25 bid on “cheap car parts” and then add a maximum spendeture of $25 per day, so Google will keep showing your ads again and again until 100 clicks have been sent through ($25.00/0.25=100). This way, you can leverage your funds across many different keywords and be able to control your spending. I’ve known some local businesses to spend thousands per month on keywords.

My ad is at the top, but nobody is clicking…

Marketing can be tough and the market is tougher. You have to create stand-out ads so people will notice you and see a unique quality about your business. Think about if you were shopping for car parts. What kind of ads would you click on and what kind would you not click on? Utilize those thoughts and partner them with being concise and direct to create the best ad.

How do I get started?

Go over to Google and sign up! It’s free to join, but once you start adding money and running campaigns, you’ll be charged a $5 activation fee. Obviously, after that, you’ll be paying for the ads that you buy. Before you sign up, take a look around the Internet. A lot of times you’ll find promotional deals where you can get free money to put into your AdWords account.