When you think of MySpace, you probably don’t think much about social bookmarking, but then again, you probably don’t think of that with Facebook either. However, besides all the fun and games you can have on MySpace while connecting with all your friends, you can also use it as a platform to help promote your website and/or blog posts.

Another good thing about MySpace is the relative ease of buying advertising space on the site. It’s inexpensive and it can still jumpstart a flow of traffic to your site given the millions of users still on it.

Using MySpace as a promotional tool

Back when MySpace was huge, it was pretty much the only social networking platform of its time and you probably saw all sorts of things being promoted on it such as movies, companies, celebrities, news, etc. I can remember not too long ago, just about every single new movie coming out had its own MySpace page.

The reason for this was because it works. Here you have a site with hundreds of millions of users all interacting with each other which opens up the flood gates for potential customers. Here are some ways you can maximize your earnings on MySpace:

• Find as many friends as you can. There’s no shame in adding people you don’t know! If you’re promoting something on the Internet, you’re going to run into a LOT of people you don’t know. You might as well add them to your list.
• Buy advertising space. Just like you would do with Google AdWords, you want to maximize your presence as much as possible. MySpace ads work the same way by offering your ad to a targeted audience that is already interested in the things you’re selling.
• Post blogs. Use the MySpace blog section to post new pages about current offers you have or new products you’re selling. Everyone on your friends list can see these.

My two cents

I’m not going to tell you that you need to have a profile page at every social networking site you can find, but I will say that you should stick with one and blow it up. Make the most of whatever site or sites you settle with and don’t let up. It might take time to get a huge list of friends, but it will pay off in the end.