Tag Archives ⇒ reputation

List Building – Reviews

· Brandon Hann

Setting up a ‘reviews’ page is a great idea to help promote the products and services you have listed on your landing pages. It might not come as a surprise, but today, more and more people are trusting what the Internet has to say about the quality and effectiveness of new products. This is causing less effectiveness over traditional advertising.

What is a review page?


Just as it sounds, it’s a place where people can discuss your products and website. If you’re running a blog, you might already have somewhat of a review system in place and that’s your comment space. Each post you make has the capability of receiving comments from everyone that reads it. By the way, make sure you read my tips about comments while you’re here.

Giving your users access to such content is very important to help sell your stuff. Of course, when you make your own website, you’re going to biased about your products and people can see right through that. It’s not to say that you’re lying, but people want to really know what the facts are.

How important are reviews and testimonials?

Ask yourself these questions: when you made your last purchase, how much research did you do on the product? If you did any, how much weight did a user’s personal review of the product hold up against the manufacturer’s description of the product?

Look at it this way, if your product starts making it around the Internet, people will review it anyway, so you might as well put some of these comments on your own site to help people along. Using review pages in conjunction with your landing pages will create a successful marketing plan.

What not to do

  • DON’T lie – Making up fake reviews and testimonials will only take you so far. Eventually someone will buy your product and if it’s not like your fake reviews said, they will blast out the truth. In time, your site will be the only one offering positive reviews on your product. And how bad will that look?!
  • DON’T disparage – Never disparage a competitor’s product that’s similar to yours. Even if yours is truly better, putting down another business will only harm your reputation and image.
  • DON’T ignore comments – If you ignore negative comments, you won’t have the chance to improve what’s wrong. Also, flooding a space with only positive remarks can have the same effect as making up reviews. Somewhere else, the truth will come out.

Go look for reviews

It’s true that not everybody will care to write positive comments for you. If you are selling products, you should go out and ask your clients to say a few things about their experience. Offer them a free link on your website or something.

If you notice your business is getting listed on sites like Yelp.com, start linking to them to show your customers you’re not afraid of presenting 3rd party information whether it’s negative or not.

<< Back to Landing Pages Forward To Squeeze Pages >>

List Building – Support Time to Response

· Brandon Hann

This topic is relatively small, but it essentially involves creating a better response time for customer support issues in regards to any and all questions you may receive for your website. More specifically this pertains to your users asking about or needing support for your email subscription list.

If you’re managing all of your email campaigns manually, meaning you’re not using an third party email service provider, you need to stay on top of you support requests. This is vitally important for users wishing to stop receiving your information via email or those wishing to change what information they are getting. Fortunately for those of using an email service such as Aweber, you don’t have to manage support requests as much because 99% of all mailing list features are automated.

Average response time

Trust me when I say that your visitors will rate your whole business (and your reputation) on your response times for customer support issues or general questions about your services. This fact may be more important to those running full-scale businesses online because this can affect your sales, but all websites can suffer to some degree including the loss of web traffic and backlinks.

Put yourself in your visitor’s shoes and ask yourself if you’d like to be “placed on hold” when you need urgent assistance. Make sure you respond to your visitors/customers as soon as possible. My theory is if you’re running a website, you’re more than likely on it at least once a day, so same day response times are not that unlikely.

Communication is key

Just like I mentioned in the article about proper commenting techniques, communication in any form is vital to your site’s success. If visitors think your site is dead, they won’t be coming back and this becomes an issue very fast if you lose communication with your users.

The easiest way for you to provide this support to your users is to provide a very easily found page on your site that includes a basic webform, visible email address, phone number or all three!

<< Back to Delivery Rates Forward to Spam Scoring >>