Setting up a ‘reviews’ page is a great idea to help promote the products and services you have listed on your landing pages. It might not come as a surprise, but today, more and more people are trusting what the Internet has to say about the quality and effectiveness of new products. This is causing less effectiveness over traditional advertising.
What is a review page?
Just as it sounds, it’s a place where people can discuss your products and website. If you’re running a blog, you might already have somewhat of a review system in place and that’s your comment space. Each post you make has the capability of receiving comments from everyone that reads it. By the way, make sure you read my tips about comments while you’re here.
Giving your users access to such content is very important to help sell your stuff. Of course, when you make your own website, you’re going to biased about your products and people can see right through that. It’s not to say that you’re lying, but people want to really know what the facts are.
How important are reviews and testimonials?
Ask yourself these questions: when you made your last purchase, how much research did you do on the product? If you did any, how much weight did a user’s personal review of the product hold up against the manufacturer’s description of the product?
Look at it this way, if your product starts making it around the Internet, people will review it anyway, so you might as well put some of these comments on your own site to help people along. Using review pages in conjunction with your landing pages will create a successful marketing plan.
What not to do
- DON’T lie – Making up fake reviews and testimonials will only take you so far. Eventually someone will buy your product and if it’s not like your fake reviews said, they will blast out the truth. In time, your site will be the only one offering positive reviews on your product. And how bad will that look?!
- DON’T disparage – Never disparage a competitor’s product that’s similar to yours. Even if yours is truly better, putting down another business will only harm your reputation and image.
- DON’T ignore comments – If you ignore negative comments, you won’t have the chance to improve what’s wrong. Also, flooding a space with only positive remarks can have the same effect as making up reviews. Somewhere else, the truth will come out.
Go look for reviews
It’s true that not everybody will care to write positive comments for you. If you are selling products, you should go out and ask your clients to say a few things about their experience. Offer them a free link on your website or something.
If you notice your business is getting listed on sites like Yelp.com, start linking to them to show your customers you’re not afraid of presenting 3rd party information whether it’s negative or not.
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