Digg is a very popular site that brings together the top stories in just about every subject matter you can think of. It also allows people to recommend websites, links, videos, pictures, etc. The service accomplishes this by using a recommendation tool called a “digg”.

Websites and blogs all over the Internet have the ability to include a button or link somewhere in their written text that allows a user who likes what they see to digg the site simply by clicking on the link. This click then takes the user over to their Digg.com account and allows them to post the content on Digg.com for everyone to see and search through.

Digg Advantages

As a web publisher, Digg gives you the ability to allow others to rank your content. The more people dig your stuff, the more it’s seen. This gives you the opportunity to promote yourself even more. Here’s how you can use Digg to promote your site:

• Publish original content – When your content is original, it’s more likely to be included in the directory because when Digg sorts data, it checks to see if there is similar content already on the site before including any new submissions.
• Digg buttons – Use a button that links to your Digg account on your site so users can cast a Digg vote right from your site. If you’re using WordPress, you’re already at a slight advantage because there are plenty of plugins that support Digg!
• Digg others – Your account can be viewed by every other member and if you create a name for yourself by consistently recommending quality resources, people will view your profile page. This can cause more people to see your own content and drive traffic to your site.

My two cents

Digg is just one of many similar services out there that can maximize your content’s reach. If I were you, I’d get signed up with all of these services and start plastering your content everywhere you get a chance.