A new survey from Google shows that more and more people are opting to use their tablet devices, with most of them being iPads, over traditional media streams like listening to the radio or watching broadcast tv. This is happening just now?! I can’t remember the last time I listened to the radio!
The survey points out that more than half of the people questioned said they use their iPad more than listening to the radio and just about 25% of them use an iPad more than a computer. Finally, a third of these individuals stated they use iPad more than they watch tv. Because the iPad is so versatile, people can now use one device to access the Internet, watch videos, stream movies and tv shows, read newspapers and magazines, listen to music and play games. Of course cable and satellite providers have made honest attempts at keeping you on your television by offering on-demand content, DVR services, music channels, downloadable content, HD content, 3D content, free movies, etc., but without a tv capable of handling some of these things, you’re kind of up a creek.
Since the iPad is an Apple product, I doubt Steve Jobs cares that one of his own products is cannibalizing another market, but I know he figures he might as well have a piece of that pie too. Before he retires, Steve Jobs plans to “revolutionize” the living room. The Apple TV has been an interesting, yet vastly overlooked product since its inception. Originally called iTV (how original), the Apple TV began shipping in 2007 and has seen one major upgrade in 2010. However, nobody is really talking about it.
Is it possible that not everything Apple touches turns to gold? In light of this new survey, one could wonder what the future of Apple TV will be. If you actually take the time to look at the device, it really is pretty cool. You can stream purchases of videos, movies and music right from your iTunes account, access Netflix, NBA tv, YouTube and display slideshows from Flickr photo albums.
However, it would seem that this device is doomed. With the realization that iPads are here to stay, along with other competing products, Steve Jobs is likely to bring the cloud experience to your living room. By connecting all of your devices together, you’ll be able to do anything and everything on just about anything and everything in your home. I can see the commercial now:
- Man is at work with 2 minutes left to go, watching a Netflix movie on his Macbook.
- Man leaves work and continues same movie on iPhone while riding the subway home (I know there’s no cell service on subways, but work with me here!)
- Man walks in the door, turns on tv and continues streaming same movie.
- Man grabs iPad because he has to go to the bathroom and doesn’t want to pause the movie.
- Man’s iPad battery dies, he gets upset and breaks iPad.
- Man gets even more upset, breaks Macbook and tv.
- Wife says she’s leaving because husband is to “connected” to technology.
- Man is sad and lonely because Apple Care won’t cover physical damage.
On a serious note, if anyone makes that script into a YouTube video, I want credit!
My two cents
Of course the above example is a huge exaggeration, but the questions are pretty clear. Do we really need all this stuff? Do we really want everything to be so connected that we become so dependent on them? What I would like to see is a way for consumers to pay much smaller fees for tv service. If Apple plans to cloud up the living room with more on-demand tv choices like those you can get from Hulu, then I hope the cable companies respond by allowing customers to only pay for channels they wish to receive. At the rate all this is going, I’m sure it won’t be much longer before network television simply allows you to subscribe to your favorite shows rather than paying to have the whole channel.