LinkedIn is a really neat site that is basically like Facebook or MySpace except that it’s strictly for connecting with co-workers and other people in your industry. If you have a huge list of contacts in your field or a stack of business cards, you’ll want to check out this site.

What’s so great about LinkedIn?

In you’re currently using MySpace or Facebook to do all of your networking, you might be doing yourself a disservice because those sites are not geared for this type of networking. I’m not saying they can’t handle it, but instead, they focus primarily on sharing things like photos and videos over business-related ideas. Because of this, it’s not hard to get your personal life and your professional life mixed up.

Beyond that, you’ve probably heard of these stories where an employer has accessed the Facebook page of an employee to determine what kind of life they lead outside of work. If you’re trying to maintain a professional image at work, don’t let your wild weekend adventure take you down a few notches in the eyes of your boss.

LinkedIn helps you bypass this by allowing you to create a professional profile to share with all your colleagues and work friends without having to censor yourself.

More benefits of Linked In

• Groups – LinkedIn now offers LinkedIn Groups, a new way for groups to bring value to their members. Many professionals advance their business goals by counting on professional groups, alumni organizations and work groups to make vital new business contacts which will enhance their trusted connections.
• Find jobs – Using your LinkedIn profile as a professional resume can help you land jobs! There are tons of job opportunities out there that are tailored to match your profile, so it makes finding a new job much easier.
• Network with others – Now you don’t have to search for people who might be related to you (in terms of your industry). They become part of your extended network and you can choose to add them to your list of contacts.

How does this help your site?

As with any online account system that contains a profile, you can add your site link(s) to it so anybody who’s a friend of yours or anyone that happens to stop by your profile will be able to see what you’re all about and they might be prompted to check out your website. Check out my LinkedIn profile to see what I’m talking about!

Get started with LinkedIn today!