Apple Is Targeting The Video Game Industry

Apple has collectively termed its line of products as being part of the “post pc” world and given that combined sales have beat the combined sales of all major video game consoles by at least 30 million, it can easily be said that Apple is making a dent in yet another market. Now of course, simply comparing these numbers isn’t entirely fair. Just because someone bought an iPad doesn’t mean they did it instead of buying an Xbox. But one thing is becoming increasingly clear…average people are becoming exposed to games through smartphones and tablets and seasoned console gamers are finding tablet versions of their favorite games in the app stores.

Even the global president of Nintendo, Satoru Iwata had this to say regarding Apple and the gaming industry:

“Game development is drowning,” he said. “Until now, there has always been the ability to make a living [making games]. Will that still be the case moving forward?”

There’s speculation among all major game developers that tablets are an unnerving cancer to the console game market. While it may be true that tablet and smartphone games are selling well, I can’t imagine that these little “novelty” games will ever kill consoles and PC gaming.

HardwareComputer gaming hardware

One of the major contributing factors to the success of console and PC gaming is the hardware. Usually in performance arenas, bigger is better. Take a car for example…the larger the engine, the more power it puts out. Computers are no exception…the bigger the graphics card, the more power it’ll churn out. Technology has certainly allowed wondrous things to be accomplished with very tiny devices, but the fact still remains that a beefed up powerhouse PC or console on a 50″ LED tv is going to be a much better experience than a rinky-dink iPad.

Another concern I have are the controls. How can you compensate for the lack of buttons on an iPad? Some of today’s games are so involving that they require controllers that have 8 or more buttons. The iPad can most certainly excel at simple games that require screentaps here and there or the physical motion of moving the iPad around, but can it really be used to play complex games? If not, does anyone even care?

The question about whether Apple will lead this industry isn’t about whether they can or not…it comes down to what the gamers want. If they want to trade in their World of Warcraft and Call of Duty for Fruit Ninja and Words with Friends, then that’s the new industry. Gaming experience plays a huge role in the psyche of consumers.

Gaming ExperienceiPad Gaming

The widely accepted culprit to Apple’s gaming success is the gaming experience itself. Today’s average gamer seems more interested in being able to play games on the subway or while waiting for their bus rather than be cooped up for hours in a stuffy bedroom. This means that kids are having more fun playing wirelessly with their friends on iPhones, iPads and Android devices. It seems the days of inviting all your friends over to your house to get down on some multi-player action are dwindling.

However, experience isn’t just about the device or the setting. It’s mostly about actual gameplay. Even though Apple touts the iPad as being a serious gaming device, anyone with a small tech background could tell you that there’s no way an iPad can compete with the hardware found in an Xbox 360 or PlayStation 3. As a result, the games on the iPad are still very mobile and for the most part are quick puzzle-type games that can be completed with minimal touchscreen controls.

Part of the reason for bringing all this up is because it makes me wonder if simple games have become fun again. Back in the 80’s, we were all content with controlling little Mario around on 2D side-scrolling levels that progressively got harder, but then we wanted more. We got it when console gaming exploded in the late 90’s. This new gaming explosion effectively killed off the arcade industry while opening new doors for immersive gaming adventures that required some major skill and buckets of time to complete. Then we got 3D. It seemed like just around the corner, we’d all be playing virtual reality simulator games.

Yet, amongst all the new devices like Kinect and Move, people still want to cut fruit in half with one finger.

My two cents

My opinion on this has always kept the two gaming industries separate. On one side, you had mobile (and online) games and on the other, you had console and computer games. All gamers could have the best of both worlds…fun, quick games while on the road and epic adventures when at home. Now it seems the lines are being blurred thanks to everything moving toward the “app” world. Game makers are now forced to created mobile versions of their big games just to stay competitive.

I probably shouldn’t really be speaking much on this topic considering that the only console game I really play is Call of Duty: Modern Warfare 3, but at the same time, I could never see myself playing an iPad version of MW3. The graphics might be great and the motion of the iPad could be used well to control the game, but let’s face it. To downgrade from an 8+ button Xbox controller to an iPad screen just seems a little chaotic to me!

With that said, Apple is surly taking many industries by storm and over the years, they used the iPod to kill off Sony’s Walkman and Discman, used iTunes to almost destroy all classic music stores (remember Tower Records?), changed the entire phone industry with iPhone, practically set new standards for application and game distribution through the App Store and are now using the iPad to get people to buy something they never thought they needed. The irony here is that Apple was once criticized for not having much in the gaming sector and now they’re being hailed as a potential gaming leader. I’m curious to see how this plays out.

iPad 2 vs iPhone 4S vs iPod Touch (4th Generation)

With the release of Apple’s latest product, the iPhone 4S and iOS 5, Apple’s lineup has 3 great products all operating with the same OS. There is no longer a distinction between these devices in terms of software. The world of Apple now revolves around OS X and iOS with both of these revolving around iTunes. Steve Jobs may have left us, but Apple’s ecosystem is far from gone. However, the question still comes down to whether we need all three of these devices or just one or maybe two. Today, I’d like to compare all three and let you decide.iPod Touch (white)

Let’s start with the iPod. Here’s a device that changed the portable music industry forever. Of course, during its humble beginnings, it was simply a music device. For whatever reason, Apple felt like there needed to be more, so they have created numerous iterations of this one device over the years and today, we have iPod Touch.

iPod Touch vs iPhones

The iPod Touch has seen 4 revisions since it was first introduced back in 2007 and this latest one is the closest they’ve come to the iPhone since. Because of this, let’s first compare the Touch to the latest iPhones:

iPod touch iPhone 4S iPhone 4 iPhone 3GS
Capacity 8 GB
32 GB
64 GB
16 GB
32 GB
64 GB
8 GB (as of Oct ’11)
16 GB
32 GB
8 GB
16 GB
32GB
Screen size (inches)
/Resolution
3.5 / 960 x 480 3.5 / 960 x 480 3.5 / 960 x 480 3.5 / 480 x 320
Processor Apple A4 Apple A5 1 dual-core 1 GHz Apple A4 Samsung ARM Cortex-A8
Battery Life Video: 7 hours
Audio: 40 hours
Talk/Video/Web: 8/10/9 hours
Audio: 40 hours
Talk/Video/Web: 7/10/10 hours
Audio: 40 hours
Talk/Video/Web: 5/10/5 hours
Audio: 30 hours
A-GPS No Yes Yes Yes
Camera under 1 megapixel 8 megapixel & VGA 5 megapixel & VGA 3.2 megapixel
Video Camera 720p HD 1080p HD 720p HD Yes
FaceTime 4th gen. and later Yes Yes No
Siri Support No Yes No No
Phone No Yes Yes Yes
Wi-Fi Yes Yes Yes Yes
Size (in inches) 4.4 x 2.3 x .28 4.5 x 2.31 x .37 4.51 x 2.31 x .37 4.5 x 2.4 x .48
Weight (in ounces) 3.56 4.9 4.8 4.8
iOS 5 Support? 3rd gen and later Yes Yes Yes
Monthly Fees No $55-$99 $55-$99 $55-$99
Price $199/$299/$399 $199/$299/$399
(w/ 2-year contract)
$99
(w/ 2-year contract)
Free
(w/ 2-year contract)

Clearly, the 4th gen Touch most closely resembles the iPhone 4. The great thing about that is for all of you who don’t want an iPhone because you already have another device you love or you’re stuck in a contract, the iPod Touch is the perfect replacement. It can give you access to all the apps that iPhone owners rave about and now with the new generation of Touch, you have the dual cameras, iOS 5 software and it comes in white too! Also, with iMessage, you can now send instant text messages to every other iOS device over wi-fi.

Now I no longer own an iPhone, I’ve been seriously considering the new iPod Touch. Not only for its music capabilities in my car, but also for the apps that I miss—mainly my Chase bank app that allows me to deposit checks just by taking a photo of it. With the front-facing camera, you can use the Facetime app to communicate with every iOS device over wi-fi. So essentially, you can use the iPod Touch just like an iPhone when you’re connected to a network.

iPad vs iPod Touch

Apple iPad
The iPad was a “revolutionary device” that Apple made us believe that we needed. And despite the fact that it’s the best selling tablet on the market today, some people still wonder what its main purpose is. Those of us who have owned an iPad at some point understand that it’s really nothing more than a large iPhone. Although I make that sound like a negative thing, it’s actually the one fact that is what makes the iPad such a popular device. Apple’s ecosystem of devices and their connectivity to iTunes has made these products indispensable.

http://ledfrog.com/?p=21311&preview=true

iPod touch iPad iPad 2
Capacity 8 GB
32 GB
64 GB
16 GB
32 GB
64 GB
16 GB
32 GB
64 GB
Screen size (inches)
/Resolution
3.5 / 960 x 480 9.7 / 1024 x 768 9.7 / 1024 x 768
Processor Apple A4 Apple A4 Apple A5 dual-core 1 GHz
Battery Life Video: 7 hours
Audio: 40 hours
Video/Web: 8/10
9 hours on 3G
Video/Web: 8/10
9 hours on 3G
A-GPS No Yes (3G models) Yes (3G models)
Camera 0.7MP back, 0.3MP front N/A 0.7MP back, 0.3MP front
Video Camera 720p HD N/A 720p HD
FaceTime 4th gen. and later No Yes
Wi-Fi Yes Yes Yes Yes
Size (in inches) 4.4 x 2.3 x .28 9.56 x 7.47 x .528 9.5 x 7.31 x .346
Weight 3.56 oz 1.5 lbs/td>

1.32 lbs
iOS 5 Support? 3rd gen and later Yes Yes
Monthly Fees No AT&T –
250MB $14.99 per month
2GB $25.00 per month
Verizon –
1GB $20 per month
2GB $30 per month
5Gb $50 per month
10GB $80 per month
AT&T –
250MB $14.99 per month
2GB $25.00 per month
Verizon –
1GB $20 per month
2GB $30 per month
5Gb $50 per month
10GB $80 per month
Price $199/$299/$399 Wi-fi only
$499/$599/$699
Wi-fi + 3G
$629/$729/$829
Wi-fi only
$499/$599/$699
Wi-fi + 3G
$629/$729/$829

The iPad and iPods are not to be directly compared of course due to their very different sizes, but the point of these charts were to show you just how close the iPod touch is to Apple’s other mobile products.

My two cents

I owned an iPhone since the first one came on the market right up until I sold my iPhone 4 just a few months ago. I did this in hopes that the new iPhone would be a significant upgrade, but it looks like I’ll have to wait until the next phone until I get back on iPhone. In the past year or so, I’ve also owned an iPad and an iPod Classic. For a phone, I’ve been using the Samsung Focus with Windows Phone 7 on it and I love it. However, I do miss some of the apps I once had on the iPhone and as a result, I’ve been tempted to buy an iPod touch. After researching the information above, I’ve concluded that the 4th generation iPod Touch is the closest thing I can get to an iPhone without having to buy an iPhone.

I don’t like the iPad as much because of the pricing, so I’m willing to try the new Kindle Fire in November before I consider ever going back to an iPad. My new lineup might consist of the following before Christmas: MacBook Pro, iPod Touch (white 32Gb), Samsung Focus and Kindle Fire. It’s crazy how times change!

The Kindle Fire Could Shake Up The Tablet Market

I’ve been reading the reviews about the Kindle Fire as well as watching demo videos among other things and I find it funny that everyone either says it’ll be an iPad killer or not. Why can’t it be neither? Why does every tablet that comes out have to be compared to the iPad? Well, the answer that most people will tell you is that it’s because the iPad is the number one selling tablet. While this is true, does that mean everything else should be compared to it? I don’t think so.

For one, the iPad isn’t all that great—on its own. What this means is that the iPad’s ecosystem is what holds it together. That ecosystem is comprised of iTunes (and everything in it), iPhone, iPod, OSX and iOS. iPad owners generally own the other devices in the Apple sphere and have a significant relationship with iTunes thereby sealing their fate as iPad owners forever. There’s nothing wrong with that, but it’s important to understand the reason why the iPad is so popular. Apple has done well in ensuring that consumers stick with them.

The same reason why Apple has done so well with the iPad is why other tablet makers have not done well at all. So when the comparison is made that a new device will be an iPad killer, the only thing they’re really talking about is hardware specs. Unfortunately, just like comparing smartphones, you can have the sickest device known to man—twice as fast, 3 times more memory, 20 new and unique features, etc., etc.—and you’ll still have a hard time touching Apple. People like the fact that their Apple device just plugs into iTunes and everything is taken care of. You don’t have to worry about where your music and videos are syncing. You don’t have to worry about buying new content and figuring out where you’re going to put it. It all just works in a nice handy little package.

Enter the Amazon Kindle Fire

Kindle Fire
The term “iPad killer” is useless to me because I’m aware that the Kindle Fire will not have the same specs and design features of the iPad. In fact, it won’t be comparable to the iPad on any of those levels and it’ll also be smaller! But if the iPad is so much better, why did I sell it 6 months ago and more importantly, why did I place a pre-order for the Kindle Fire on October 3rd?

The answer to both of these questions is this: I found that I had no real use for the iPad. It was a nice little toy that cost way too much money to call a “toy”. I bought it on a whim because I loved my iPhone 4 so much. Last but not least, the Kindle Fire is only $199.

The price is somewhat of a moot point for me because if I was willing to drop $629 for the iPad, I’m sure I’d do it again if I wanted to, but still…to think that I could buy 3 Kindle Fires for that much is depressing! Anyway, what sells it for me are a couple of things:

  • 7″ screen – While the 9″ iPad looks amazing, try holding it in one hand for longer than 30 minutes. Or how about carrying it around. For women, this isn’t such a problem because you girls have purses and bags. The Fire makes it very easy to hold in one hand—perfect for lugging around town.
  • No 3G – Who would have ever thought that I would say that?! The fact is that I didn’t like the 3G service on my iPad…not because I didn’t use it, but because it cost $20 per month. I would pay for 3G service on my MacBook, but I don’t need it just to sync content on a tablet. I can do that from my computer before I head off somewhere. Although it would be nice to have the Internet connection at times…hmmm.
  • Amazon Prime – I’m already a member enjoying free two-day shipping on Amazon products, so I might as well enjoy the free streaming on movies and tv shows. Not even iTunes can beat that! Sure, Apple has rentals and things you can buy, but so does Amazon! In fact, if Amazon Prime keeps growing their collection, they’re sure to beat Netflix.
  • It’s a Kindle – For anyone who has ever used a Kindle or just likes reading eBooks, it’s not very easily done on an iPad. Because of its size and weight, it can be difficult to hold with one hand.
  • Android Apps – You have full access to every app in the Amazon Android app store!
  • Storage Space – Even though the Fire has only 8GB of internal space, the Fire will store all of your Amazon content in the Amazon cloud for free!

Android Apps

There has been a lot of arguing about who’s app store is better and after the dust settles, you would be sure to believe that Apple’s 400,000+ apps is an amazing size compared to only half that for Android. However, are you really comparing how many apps each store has before declaring the winner? Anyone who owns an Apple iOS device and has browsed the app store knows that for every single app in there, there’s anywhere from 3 to 10 clones available. So in reality, there can’t possibly be over 400,000 quality apps.Kindle Fire Apps

The point is that the Kindle Fire will have access to many high quality apps already being enjoyed by Android device users. The major difference is that the Kindle is expected not to have the Android App Market, so users will have to get their apps through the Amazon Android App Store. This won’t be a deciding factor for most users and it really only affects those that have a bunch of apps already purchased in the Android App store that can’t readily be transferred over.

However, because of the Fire’s low price and compatibility, developers are bound to take notice and begin creating apps for the Fire at blazing speeds (I just had to!).

My two cents

As usual, time will tell whether the Kindle is a true contender in the tablet market, but considering how Apple has rounded out its offerings through the use of iTunes, iOS and OSX, Amazon is well on its way. By offering a device that connects users to their Amazon Prime account, their Kindle books and magazines, the Amazon Android App store and the Internet, Amazon is starting to show some serious competition to Apple. And because Amazon Prime continues to grow by adding more movies and tv shows available for streaming, they are well on their way to dealing a serious blow to Netflix as well.

Imagine if you could combine streaming movies, music and tv shows with the ability to purchase real products shipped to your door in two days for free, have access to Android apps, use the Internet, store files in the cloud, buy and rent movies, purchase music, listen to music and read eBooks all on a little full-color 7″ device that weighs less than a pound (14.6 oz) and costs $199…what would you do?

Stay tuned on November 16th as I write a full report about the Kindle Fire.

iPad HD Rumored for Fall Release

I remember when I bought the iPad, my buddy (who works for Apple) said I should wait because an iPad 2 was undoubtedly coming out soon. But since I’m impatient, I bought it anyway thinking this was the greatest device since the iPhone. Sure enough, two months later, the iPad 2 was being announced. I decided I wasn’t going to upgrade, but then 1 month after the launch, I changed my mind again. This time, I sold my iPad and opted not to get any more iPads because I found that I just didn’t use it as much.

Anyway, the reason for telling you all this was because I remember hearing from my Apple friend when the iPad 2 launched that there would be another one on its way sometime in the fall (possibly September) and sure enough, here comes the iPad HD! I asked him why Apple would build up the iPad 2 so much and then release another iPad not even 6 months later? He said they wanted to drum up sales for the holiday season. That seemed logical, but it appears to not be entirely true.

iPad HD (iPad Plus)

Apple is making it clear that the iPad HD is not “the iPad 3”, but rather a complementary device to the iPad 2. This basically tells us that iPad HD will be nothing more than a souped-up version of the current device. This is good news to iPad 2 owners because now they won’t feel like they just dropped $500 on something that is now outdated.

The iPad HD is said to be increasing the screen resolution by double that of the current iPad 2, which is 2048×1536. There’s no word on whether it will receive any other spec increases, but this new device is supposed to cater to those involved in high-end photo and video production. To add to the toolset of those individuals, Apple is said to be releasing iPad-friendly versions of Final Cut Pro and Aperture.

There’s no word on any design changes either, but we can certainly expect that the price point for this device will be higher!

My two cents

It’s not surprising that Apple would pull a move like this. Although it’s nice to have choice from a company who usually doesn’t offer much choice, I can’t imagine that many iPad 2 owners would upgrade to this just because the screen resolution is doubled. However, there are those people out there that require the latest and greatest, so I’m sure there will be some sort of line at the local Apple store.