Tag Archives ⇒ advertisers

Make money with Kontera

· Brandon Hann

You may have noticed the double-underlined links on various phrases on my site. These are link ads that are dynamically generated through a service called Kontera. You may already know about Google AdSense and how it works by generating ads based on your page’s content, but if not, check it out now. Anyway, Kontera works very similar to AdSense, but I’m very excited to say that it’s much better!

Kontera doesn’t place ads in a single, static location. This is an important fact because there’s such a thing known as “banner blindness”. The term actually references a phenomenon where people will sub-conscientiously block out banner ads on a website. You probably noticed this by going to some website that has a banner ad on it and you skipped right over it to get to the content you were looking for. Well, unfortunately, the same thing happens to AdSense ad blocks and banners.

How does Kontera work?

  1. Page content – Kontera uses its patented software to analyze your webpage through the use of a small snippet of Javascript.
  2. Keywords – Every time a page is loaded, the script kicks in and dynamically creates ad links on certain keywords found within your page. These keywords are based on what advertisers are purchasing.
  3. Dynamic ads – Even though your pages have static content (things that don’t change), the Kontera ads are all dynamic (things that do change), which means that a page loaded by one user will have different keyword ads than the same page loaded by another user.
  4. Fresh ads – Because the ads and the links are generated dynamically, your users always see fresh ads no matter how many times they come back to the same page!
  5. Non-intrusive – The ads don’t show up right when a page loads; only the links do. This means that your webpage can appear to be completely ad-free! When a user sees a link they think they might be interested in, they hover over it and out pops a Kontera window. The user can then decided to click through or not. If not, the mouse is moved and the ad goes away.

Kontera vs AdSense

  • Placement – Adsense uses static ad placement which means your AdSense ads are always located in the same areas of your website and will stay there unless you move them. Kontera changes ad link placement every time a page is loaded.
  • Visibility – Adsense ads are always visible and can be ignored by simply not looking at that area of a site. Kontera embeds ads directly into keywords on the site and a user is more likely to click on a targeted keyword ad. Since the ad links appear on page load, they can show up just about anywhere each time.
  • Site restrictions – Adsense can be placed on just about any website you can think of–including spam and duplicate content sites. This reduces effectiveness. Kontera restricts websites based on strict guidelines and even page length. This increases effectiveness and welcomes higher quality advertisers.

My two cents

I’m not out to destroy Google AdSense and as you can see to the right, I still use it! However, I am already starting to see major improvements and response with Kontera over Google and I’ve only started with Kontera a few days ago.

My suggestion is to get and use both services for your website. Optimize your site with Kontera In-Text advertising now!

Twitter Announces Advertising

· Brandon Hann

For the first time since Twitter showed up on the web scene 4 years ago, they have announced advertising over their network. Companies already use Twitter to promote their products and services, but they face one fundamental problem–they have to have followers to get their message out.

This problem has now been solved by the use of Promoted Tweets that will appear at the top of search results very similar to that of Google’s AdWords program. Tuesday is the day that an initial rollout of 10 advertisers containing the likes of Starbucks and Best Buy will provide Twitter users with the first ads. However, these ads will only be visible to 2-10% of users for the time being. I’m not sure if these users will be chosen randomly or if it’ll be based on account usage, amount of followers, etc.

Twitter has long been slightly opposed to the whole advertising thing, suggesting that ‘ads could irritate users’, but the reality is that venture capital doesn’t last forever and if we expect Twitter to stay free, they have to make money somehow. Twitter says that in time, these ads may start appearing in the stream of posts that users see when they log in.

There is some good in all this; businesses will now have the ability to promote their offerings without having to first promote themselves to get followers. As a user, you no longer need to actually read any tweets for promotions and whatnot–just login to the site and click on every ad you want!

And just what kind of ads can we expect to see in all this? In the beginning, I’m sure all will be fine and dandy, but what happens once all the affiliates or spammers (is there a difference?) get on? Will we be faced with another over-saturated market of useless products and ebooks? I sure hope Twitter can get this one right. Who knows…maybe they’ll set the new bar for how advertising is done online.

My two cents

It may seem like I’m completely against all this and most of you might wonder why considering I run a website about how to make a profitable business online, but I’m really not–if it’s done right. What I am against is when legitimate ads are washed out by spammers and thousands of the exact same affiliate links because it causes users to become “blind” to ads and overall, it creates a horrible experience.

But I’m openminded…let’s see what Twitter’s got before we start judging!